Primary Elements
Style
Persuasive Appeals
The Arguement
100

Who is speaking or writing?

Speaker

100

The attitude present that conveys the author's mood toward the subject

Tone

100

What appeals to logical thinking?

Logos

100

What is the author's point?

Main claim

200
Who is the listener or reader of the text?

Reader/Audience

200

What are the stylistic elements used to convey the argument?

Rhetorical Devices

200

What appeals to an audience's emotions?

Pathos

200

What are the talking points to support the main point?

Reasons & Evidence

300

What is the topic being addressed?

Subject

300

What are the organizational structures used to convey the argument? 

Rhetorical Modes

300

What appeals to the creditability of an author?

Ethos
300

What does the speaker hope to accomplish?

Purpose

400

How is the speaker connected to the audience?

Relationship

400

What is the mode that uses an anecdote to portray the author's claim?

Narration

400

What appeal does an author use when presenting their audience with numbers and statistics?

Logos

400

What was the speaker's motivation to write this?

Exigence

500

The prejudices of the speaker on the given topic

Bias

500

What is a mode that takes two things and shows that correlation and differences between them?

Compare/Contrast

500

What appeal would be most beneficial for an author to use if they wanted a deeper connection with the audience?

Pathos

500

When and where does the selection take place or was written?

Context