Classical
Middle Ages/Renaissance
Enlightenment
Contemporary
Contemporary
100
Liberal Arts education
Isocrates
100
Applied classical rhetoric to Christianity
St. Augustine
100
Perspicacity (clarity) and Vivacity (liveliness).
John Campbell
100
The ethical use of rhetoric requires persuading con amore
Henry Johnstone
100
Symbolic action and identification
Kenneth Burke
200
Union of Wisdom and Eloquence
Cicero
200
one of the earliest humanists - "speech can have no dignity unless the soul has dignity"
Petrarch
200
Cultivating taste
Hugh Blair
200
Universal Audience
Chaim Perelman and Olbrechts-Tyteca
200
Invitational rhetoric v Agonistic Rhetoric
Sonja Foss, Cindy Griffin
300
All the available means of persuasion
Aristotle
300
Assigned the canons of invention, arrangement, and memory to logic
Peter Ramus
300
Presumption and Burden of Proof
Richard Whately
300
Model of an argument- data warrant claim
Stephen Toulmin
300
Power in society and in rhetoric; open and close regimes
Michel Foucault
400
ideal speech situation/rational society built in public sphere
Jurgen Habermas
400
Rhetorical Situation
Lloyd Bitzer
500
Narrative Paradigm
Walter Fisher
500
criticism of feminist rhetoric; feminist criticism in rhetorical studies
Bonnie Dow