Neurobiology and Peer Pressure
A behavior involving actions with uncertain outcomes.
Risk-taking
Arcades use this type of environment to grab your attention and keep you playing
Flashy Environment
A neurotransmitter involved in reward, motivation, and promoting risk-taking behaviors.
Dopamine
Arcades not having this makes you lose track of time
Clocks
A type of peer pressure that involves non-spoken persuasion.
Unspoken Peer Pressure
This arcade game concept explains why you spend more money despite loosing money.
Sunk Cost Fallacy
A brain region is the reward system that releases dopamine with social approval
Ventral striatum
This arcade game concept involves "almost winning", which encourages one to continue playing
Near Miss Effect
DOUBLE OR NOTHING: Adolescents show a greater activation in which two brain regions when in groups, promoting risk-taking (both or no points)
Orbitofrontal Cortex and Ventral Striatum
DOUBLE OR NOTHING: What was the name of the behavioral psychologist that described one of the concepts arcade games use?
B.F. Skinner