Google Products
What Google product does RMS include in Search Engine Marketing (SEM)?
Google AdWords
How much of the social media management budget does RMS use on boosting posts for the client each month?
$100/month
How long can a client do the "Website on Steroids" program after a website is launched?
3-months
You have a client looking to get appear higher when customers are Google searching them. What product do you offer?
Search Engine Marketing (Google AdWords)
What does NAP stand for?
Name. Address. Phone Number.
Which two Google services are free for businesses to setup and use?
HINT: RMS charges for one, but not the other since it comes with another service.
Google My Business Listing + Google Analytics
How much RMS charge for the following:
- Social Media Profile Setup
- Social Media Management one platform
- Additional managed platforms
- Social Media Profile Setup: $150
- Social Media Management one platform: $450/month
- Additional managed platforms: $250/each per month
What view/open rate and click thru rate RMS guarantees with targeted email campaigns?
Open/view rate = 8%
Click thru rate = 1%
You have a client who has done direct mail in the past but they have been complaining about cost. What can we offer to combat that?
Targeted Email Marketing
What is the legal requirement for businesses to have on their websites?
ADA Plugins (American with Disabilities Act Plugin)
Which Google product uses videography?
Google Virtual Tour
Pay-Per-Click
:15-second and :30-second spots
You have a client who loves their television commercials (or are interested in television) but express how expensive it is. What services can you offer them?
OTT, CTV + PPV
Over-the-top, Connected TV and Pay-per-view
What is minimum number of spins for Google Tours AND estimated spins per room?
4 spin minimum
2 spins per room
What Google product allows for "conquesting?"
Google AdWords (Search Engine Marketing)
Which social media platform allows us to target people under the age of 18?
TikTok
Fill in the blank:
Native advertising is a form of _______ ______ ________ that places your branded content in front of interested audiences through online + print editorial streams.
professional content marketing
You have a client who has recently moved and their previous address is all over the internet. What can we do to help with this?
Directory Listings
What RMS program has the highest open rate?
Text Message Marketing — it averages a 97% open rate
Which Google programs allow for "retargeting" and "geofencing"?
Targeted Display (Audience Extension) + Google AdWords (Search Engine Marketing)
What are the FIVE restricted ad categories for social media ads?
- Credit
- Housing
- Recruitment
- Political/Issues
- Medical Conditions
What RMS service offers "click to call" on mobile and allows for area code + call duration tracking?
Search Engine Marketing (Google AdWords)
Your client has a list of emails they have collected over the years and they would like to communicate with them. What service would this be?
Email management
How long does a native live on the homepage after being published?
24-hours