Reporting
Lecture Review
Leads
AP Style
AP Style TTU
100

The use of any part of another's writing and passing it off as your own.

What is plagiarism?

100

The sixth sense for a journalist.

What is observation? 

100

A lead that coaxes readers into a story by making them read further to see what the lead really means.

What is a delayed lead?

100

Which is correct: (Capital/Capitol) Hill is situated within Washington, D.C.

What is Capitol? 

100

Which term should you use when referencing where students live on campus? 

What is residence hall?

200
A subject or area that a journalist covers specifically.

What is a beat? 

200

Facts or bits of information that are listed out for the audience to use and remember about the story.

What is service journalism?

200
A lead that is 30 words or fewer that depicts the who, what, when, where and why. 

What is a straight/summary lead?

200

Which is correct? Stephanie (Dr. WT) Turkowski or Stephanie "Dr. WT" Turkowski?

What is Stephanie "Dr. WT" Turkowski?

200

When quoting or identifying students how do you identify them?

What is by their name along with classification, major and hometown?

300

Ability to make fair, neutral observations about people and events.

What is objectivity?

300

A sequential story that elaborates on the main narrative, but typically only uses one source. 

What is a sidebar? 

300

A lead that uses observational details and is four to five paragraphs long. This lead typically has story structure features.  

What is a narrative lead?

300
Which is correct? The Israeli (Navy/navy) is currently fighting against Hamas in the Middle East. 

What is the lowercase navy? 

300

This is how you reference Texas Tech in a news story. 

What is Texas Tech on 1st reference; Tech, 2nd reference. Texas Tech University only in a quotation or formal title.

400

The summary of someone's words and is often used to clarify lengthy, fuzzy or complicated thoughts. They do not have to be used in quotation marks.

What is paraphrase?

400

These are the other types of story structures besides inverted pyramids. 

What are chronological structure, focus structure, and narrative structure? 

400

The empty space in ads or page design that helps emphasize the message. If used effectively, it can actually attact the reader's eye.

What is white space?

400

Correct this sentence: She has a Bachelor’s Degree and he has a master's of science.

What is: She has a bachelor’s degree and he has a Master's of Science.

400

Which is correct? To kick off the football game, the (Saddle Tramps/saddle tramps), the (Pom Squad/pom squad), and Centennial Champion run the field.

What are Saddle Tramps and pom squad?

500

A notion or thought that doesn't have any attribution and should never be used by a reporter except in an editorial. 

What is an opinion? 

500

What is wrong with this: 

The two-time Superbowl champion had this to say about his alma matter. "Wow man…can’t even explain how appreciative I am," Mahomes said. "Texas Tech has done so much to make me who I am today." 

What is a buried quote? 

500

This lead uses a broad descriptor of someone initially to inform readers who may not recognize an individual by name.

What is a delayed ID lead?

500

Correct the following sentence: "You must read good writing, to become a good writer," Ms. Edwards, the wise instructor, said.

What is: "You must read good writing, to become a good writer," said Ms. Edwards, the wise instructor.

500
Correct the following sentence: The College of Media and Communication moved into our current building in 2012 after the Business College built a new building.

What is: The College of Media and Communication moved into our current building in 2012 after the business college built a new building.