Goals
True or False: Football is just a game, but the NFL means more.
FALSE. FOOTBALL IS NOT JUST A GAME!!
What is the budget?
$1M total across production, influencers, incentives, or products
Who is the target audience for the campaign?
____ fans (____ skewing)
casual fans (youth and parent-skewing)
What were the 3 main colors of the brief (excluding black)?
True or False: The campaign should be globally scalable, not just national.
True
How long should the campaign run for?
12 months, with the potential to be evergreen
Does the campaign want to target Gen Z or Millennials?
What percentage of homeowners wish they had closer relationships with neighbors?
50%
True or False: Players should be utilized in this campaign.
Name at least 3 platforms the brief mentions the final answer could be.
anything physical, an object, an event, a policy, a content platform, or a system
Which is not a group the NFL specifically hopes to target in this campaign?
a. Latinos
b. girls
c. parents
d. college students
d. college students
Which THREE brands were referenced in the brief?
a. Ring
b. Ford
c. Amex
d. Nextdoor
e. Visa
f. Jeep
Amex, Jeep, and Nextdoor
True or False: The NFL is looking for a creative and design rebrand.
What did Dan Gilbert say? "Numbers and money....."
Name two issues the NFL's diverse network of programs is focused on (e.g. mental wellness)
character building, mental wellness, physical health, safe/supportive communities
Name all of the newbies by subteam
yay rollcall