Word Facts
The average household has 2 of these.
Cars
It's proven that consumers are more likely to do this if reviews are responded to and the pages are categorized correctly.
This is the backbone of marketing and is also the backbone of why social media can be so effective for a small business.
Top of Mind Awareness (TOMA)
When big box stores are in a consumer's face on TV, radio, and social media, our clients might lose them because that consumer has new TOMA for auto repair. Our service helps indirectly with _____ ______.
Customer retention
OSM now has ____ ways to show social ROI.
26
This tool helps prove ROI both directly and indirectly as long as you can connect it to the website.
Pixel
Typically, 50% of people that get these go to the business within 24-hours.
Driving directions
When someone "Likes" your Facebook page, they are basically doing this to all your future updates, coupons, posts, and more.
Subscribing
These can cost $200+ dollars, but are actually Free on Facebook.
The average household spends _____ on vehicle repairs/services each year.
$1500
The average is $4 for these types of ads.
CPC (Cost per click)
These often come in as comments on Facebook or direct messages to the page and can help you prove ROI (as long as your dealer can close the sale).
Quotes
The best way to sell more of any product is to tell more people, which is why having the lowest of this is so important
CPI (Cost per impression)
It's the #1 way you can increase website traffic and phone call leads for the products and services the client wants to sell (and you get 3 of them on most platforms).
Categories
Businesses that respond to reviews are ___% more likely to get a new review.
12
Tires allow a s hop to take the wheels off to check these 2 things that often lead to upsells.
Suspension & brakes
These can be a loss or gain for ROI, depending upon the star rating.
Reviews
These can help you prove both direct ROI and TOMA and are free to execute on Facebook vs paying thousands to let people know in mail or via email.
Facebook events
Part of our service includes this, which helps to create more website traffic and brings you up higher in discovery searches that are "near me."
Directory management
60
Oil changes are a ____ ______ in most cases.
Lost lead
Studies show anywhere from a 5% up to a 20% impact on revenue because of this.
Star rating
When your pages are categorized and managed, you'll start to see an uptick in these, which helps us associate an uptick in phone calls.
Discovery searches
Best practices of the internet tell us that consistent business data helps increase rankings, especially these 3 pieces.
NAP (Name, address, phone number)
If you get a new customer, try to keep them. This is their average lifetime value.
$2,975