Televised Campaign Materials
aired political advertisements during the campaign period.
Television advertisements
What platform is highlighted for engaging young voters during the 2022 elections?
Tiktok
messages about voter education and civic engagement.
Public service announcements
What term describes the spread of misleading information to polarize voters?
Disinformation
Dividing voters into groups based on characteristics like age, location, and income.
Voter Segmentation
This digital divide issue can limit the reach of technology-based campaigns in rural areas.
Lack of internet access
What are the two main advantages of technology in campaigns?
Broader reach and real-time engagement with voters
a platform to discuss their policies and engage with opponents
Debates and Forums
The 2022 elections showcased a significant mobilization of ____________ through social media platforms like TikTok and YouTube.
Young voters
Campaigns use past election data to predict how different groups will vote.
Predictive Analytics
What challenge arises from negative campaigning on social media?
It can damage trust and create division among voters.
Give a disadvantage of technology in campaigns?
Spread of misinformation or reliance on internet access
Government agency that oversees elections
Commission of Election
key players in shaping public opinion during the election cycle.
Political Influencers
Name two digital platforms used for interactive voter engagement.
Polls and live chats
How can campaigns promote responsible digital engagement?
By avoiding misinformation and focusing on accurate, respectful content.
What is one benefit of combining traditional and digital campaign platforms?
It maximizes voter engagement by reaching diverse demographics.
How has the shift to digital platforms affected the use of televised campaign materials?
It has reduced reliance on traditional media as candidates increasingly use digital platforms to reach broader audiences.
Analyze the impact of live streaming on voter engagement. What advantages does it offer candidates?
allows candidates to connect personally with voters in real time, building trust and transparency
Why is transparency essential in both traditional and digital campaigns?
To build voter trust and ensure accountability.
Why should voters not rely solely on technology to learn about candidates?
To avoid being influenced by biased or inaccurate information and seek diverse perspectives.