Show:
ATTRIBUTION
COMPETITION
PRODUCT
HISTORY & CULTURE
WILDCARD
100
What are the primary differences between the default attribution settings between AdRoll and Google Analytics?
AdRoll is 30 day Click & View, GA is last-click
100
What is the primary difference between Quantcast’s lookalike models and AdRoll’s?
Quantcast data is based on publisher data, AdRoll’s is based on behavior of “in-market” cookies from advertisers
100
Per the performance playbook, how many segments should be targeted in a single ad group?
one
100
Where was AdRoll’s first international office opened?
Dublin, Ireland
100
Where did Dano and Suresh graduate from college from?
Santa Clara and Stanford
200
What Google Analytics report aligns most closely with the AdRoll dashboard for CTCs, and why?
Assisted Conversions + last Click Uses default 30 day lookback window for CTCs
200
Who is our primary competitor in retail, emerging, lead-gen, & B2B?
Retail - Criteo; Emerging: Lead Gen - Google; B2B - LinkedIn/Bizo
200
What are the benefits of a dynamic CPM pricing model?
Pass on cost savings to the advertiser, transparency into inventory costs
200
Who owns Boodah, AdRoll’s “Dog” Mascot?
Greg Fulton
200
Name the 5 AdRoll Values
Owl: Hire great people and help each other grow Jellyfish: Be open and authentic Bee: Build innovative products that work for lots of people Dog: Do right by the customer and community Monkey: Take work seriously but not ourselves Beaver: Do more with less
300
Name three off-the-shelf multi-touch attribution models
Linear, Positional, Time Decay
300
What are the advantages & disadvantages of a CPC pricing model?
Adv: predictable cost, works well with click-only attribution models Disadv: no cost savings, no transparency into how much inventory costs, incentivizes cheap clicks with little to no incrementality
300
Name three intent signals that are used in BidIQ
Placement Recency Frequency Network Time of day
300
Name the founding members of AdRoll that still work here
Adam, Aaron B, Valentino, PK
300
Name 5 Ad Networks AdRoll buys inventory from
AdX, OpenX, Rubicon, WCA, Bidswitch, Yahoo Right Media, MicroAd
400
Name two reasons why a client would use a 3rd-party ad server?
Manage creative, track impressions, track clicks, track conversions
400
How do you respond to an advertiser who mentions they like that Criteo has premium publisher relationships?
Ask them what % of spend is going through premium publishers Explain that premium publishers don’t equate to premium performance Criteo has contracted minimums with these publishers
400
What’s a situation where you should use external data segmentation?
Segment by product price, cart price, product category
400
Prior to Suresh who was the head of the sales org at AdRoll
PK
400
Explain to an advertiser who wants to run on a CPA/Rev Share model why running on a dCPM is better.
Transparent. Focuses on incremental sales.
500
How do you effectively pitch against a last-click CPA KPI?
Most users don’t click & clickers aren’t converters Targets low hanging fruit & doesn’t deliver incremental value
500
How would you explain to an advertiser the advantages of running with AdRoll vs. a DSP?
Better performance, performance marketing expertise, account management (likely with AdRoll - better)
500
What is the optimal set-up for an A/B test: split, budget, segmentation? What questions can an A/B test answer?
50/50 split, budget is flexible, upper funnel segments (all visitors or 1 page-viewed) Does RT provide lift? How much lift? What should VTC attribution be?
500
Who was the first CEO of AdRoll
Jared Kopf
500
What would you say to an advertiser who wants to know our margin.
AdRoll is a performance platform that focuses on driving the most value for our clients. Overall our focus is on hitting client name's KPIs, giving you white glove service, and providing best in class products and dynamic creative. CPMs listed in your AdRoll Dashboard include all account management services, creative services for both static and dynamic ads, platform costs, etc. so there is no separate cost for each of the services that you are getting while working with AdRoll. Our margins are competitive within the industry.