Hospitality 101
What is reshaping operations, pricing and personalization in the industry?
Ai
What are the three big buckets that we can impact?
Revenue, GE, Efficiency
What are the four colors?
Red, Blue, Green, Yellow
What is generally the first step in any sales process?
Pre Call Prep
Lucy is from this state
Alabama
What are the 4 animals that were included in the DISC assessment?
Dove, Eagle, Parrot and Owl.
What do customers pay to an OTA (%) for a booking?
30%ish
ambitious, compelling, strong willed, leader are qualities of what personality?
Dominant (red)
The difference between the AM/NN sales process is this
QBR
Tara has this many kids
1
What's a buyer persona and what would one be in a hotel?
A buyer persona is a detailed, semi-fictional profile of your ideal customer based on real data and insights, including their role, goals, challenges, decision-making process, and buying triggers — used to help sales and marketing tailor messaging and strategy to the right people.
What percentage (within 5%) of guests are influenced by guest reviews?
70%
talkative enthusiastic and persuasive are part of what personality type?
Influential (yellow)
saying what you're going to do in the call (and what you're going to discuss) and then doing it is called an..
agenda statement
chris does this sport professionally
MMA (BJJ)
RevPAR (Revenue Per Available Room) is a hotel performance metric that measures how much revenue a property generates per available room, calculated by multiplying average daily rate (ADR) by occupancy rate (or total room revenue divided by total available rooms).
Name 1 enterprise tech giant in the PMS space?
Oracle
Infor
Agilysys
systematic, analytical, structured are personality traits of what
blue compliant
If I can show you how we're going to improve occupancy by 10%, would you sign with roommaster today is an example of an
upfront contract
Kim is originally from this area in Tennessee
Gatlinburg
What are three things causing pressure on the hotel industry in 2026?
Rising expectations, staffing challenges, OTA dependency, and unpredictable demand.
What are two things roommaster does to increase efficiency for a property?
centralized operations
custom reporting
What are the 4 types of personality animals?
owl, eagle, dove and parrot
pain
Marcus' dog is named this
Athena