ALLITERATION
The NCAA trademarked this calendar phrase for springtime buzzer-beating, bracket-busting basketball
March Madness
I've lost hours on this site, the "leading destination for short-term mobile video"; fittingly, Kesha is a creator
TikTok
Marc Brunel's tunneling shield solved the problem of tunneling underwater, first used under this river in London
The Thames
Take the L out of an alley sport & you get an act of showing respect
Bowling/Bowing
With a pillow & mattress made from this "spring-back" foam; perhaps you recall that engineer Charles Yost invented it
Memory foam
Chicago is practically synonymous with this special type of culinary delight
Deep Dish
Sweet! I just downloaded the "Saga" version of this app with a confectionary name; not sweet: there are over 11,000 levels
Candy Crush
The invention known as the spinning Jenny turned wool or cotton into this 4-letter product
Yarn
Take the L out of a sport on ice & you get an act of healing a disease
Curling/Curing
The pineal gland in my brain is secreting the right amount of this hormone that's also an antioxidant, so just fine
Melatonin
First & last name of the woman in a tongue twister who "bought some butter, 'but', she said, 'the butter's bitter"'
Betty Botter
secretrickroll.com allows my annoying friend to create sneaky links to Rick Astley singing this song; I always fall for it
Never Gonna Give You Up
In 1761 a canal linking Manchester, England to the Worsley mine dropped the price of this fuel in the city by half
Coal
The sticker identifying the contents of a bottle drops an L to be a doomed man in the Bible
Label/Abel
Better now that I've got these window coverings that sound like they simulate a power outage to stop all light from coming in
Blackout curtains
In 2020, it was back to Midgar in this game's "VII Remake"
Final Fantasy
With a name that is Latin for "eye", this company offers prescription lenses for its Quest VR headsets; I may never take it off
Oculus
In 1837 William Fothergill Cooke & Charles Wheatstone got a patent on this communications system using wires & needle pointers
The Telegraph
Another term for a merry-go-round loses an L to go party & get its drink on in a big way
Carousel/Carouse
Really well after a hot bath infused with the essential oil of this fragrant purple flower, a noted natural sleep aid
Lavender
This group got a 2017 Lasker Award for providing "essential health services & reproductive care"
Planned Parenthood
Companies convey offers via these "notifications", pop-ups on your device that perchance annoy
Push Notifications
A mass trial in 1813 resulted in many hangings for these machine-smashing foes of the changes the Industrial Revolution brought
The Luddites
A word describing mild weather mildly drops an L to become a major part of concrete
Clement/Cement
Like millions of other Americans with the mask known by this 4-letter name to combat my sleep apnea
CPAP (Continuous Positive Airway Pressure)