These two tiny characters represent simple, instinctive reactions to change.
Who are Sniff and Scurry?
This question helps you understand how to support someone. “How can I ______?”
What is help?
These small early successes help build momentum.
What are short‑term wins?
Collins says great companies succeed because they face reality head‑on, a practice summed up in the idea that facts are better than ________.
What are dreams?
This “food” symbolizes anything you want — like success, a job, or happiness.
What is the cheese?
This is the main skill the book encourages leaders to use more often instead of giving advice.
What is curiosity?
This quality of an effective vision means people can understand it quickly and repeat it to others without confusion.
What is clarity?
Collins says great companies get the right people on this before deciding where to drive it.
What is the bus?
This character realizes that fear is holding him back, and begins to imagine success before taking action.
Who is Haw?
This simple habit‑breaking technique helps you avoid jumping in too quickly.
What is pausing?
For change to last, new behaviors must become part of the organization’s ________.
What is culture?
Great companies confront this tough reality instead of ignoring it.
What are the brutal facts?
Scurry responds to change by doing this without overthinking.
What is taking action?
This is what the book says leaders should build — short, repeatable behaviors that stick.
What are habits?
Kotter says leaders often use these comparisons to make complex change ideas easier for people to understand.
What are metaphors or analogies?
To move from good to great, companies must face the truth without losing faith — a balance Collins calls the ________ Paradox.
What is Stockdale?
This word describes the emotional state that shrinks when you take action.
What is fear?
This creature shows up when you interrupt someone halfway through their story because you’re sure you already know the answer.
What is Advice Monster?
In Kotter’s view, even a small change can ripple across many teams when an organization works as an ________ system.
What is interdependent?
BHAG stands for this.
What is Big Hairy Audacious Goal?