ICP, Yeah You Know Me
Metrics/Use Case
Value Add
200

This/these persona(s) care about 5x sharing files between locations.

What is Sr. Manager & Admin?

200

This customer gained 4x integration of new business data post M&A.

What is Perkins & Will?

200

This value would stem from faster sharing of files between locations.

What is edge performance?

400

This/these persona(s) care about integration speed post M&As.

What is CxO & Sr. Manager?

400

This person has never watched the epic 90s cartoon movie, The Prince of Egypt.

Who is Colby?

400

If a prospect is concerned about RTOs, this value would be something to bring up.

What is security?
600

This/these persona(s) care about reduction of edge storage costs in remote offices

What is Sr. Manager?

600

Sounding like Sylvester Stallone after a hardware outage, this customer was able to get their office back online in 2 hours.

What is Ramboll?

600

If a prospect brings up how expensive it is to store their continuously growing CAD/BIM models, this/these value(s) should be mentioned

What are Scalability & Costs?

800

This person enjoys long walks on the bayou and midnight crawdad huntin'.

Who is Cam?

800

Like many other companies, this customer reduced 90% of their edge storage costs in remote offices.

What is Aecom?

800

This person has a broken passenger-side door and won't fix it no matter how much advice many give her.

Who is Gilly?

1000

This/these persona(s) care about getting an office back online after a hardware outage.

What are Cxo & Sr. Manager?

1000

This customer had a 60% reduction of on-site disk storage costs.

What is Leo A Daly?

1000

This value would stem from a 90% reduction of Edge storage costs in remote offices.

What is cost avoidance?