Show:
History of RKG
Excel
RKG Tracking
AdWords Editor
New in 2010
100
In this year, RKG was founded.
What is 2003?
100
A report that allows you to group and sum data easily from a large list of data.
What is a pivot table?
100
The page of a client's website that the RKG gif tag needs to be placed on for our tracking.
What is thank you/confirmation page?
100
Shows keyword or ad copy performance data for a certain range of time.
What is "Show Statistics" in the "Data" drop-down? OR in "View Statistics" drop-down?
100
The month 100% of Yahoo traffic was served by Bing.
What is October 2010?
200
These guys teamed up to start RKG.
Who are Alan Rimm-Kaufman and George Michie?
200
A function that takes a portion characters from the left side of text, or right side
What is the LEFT(text,xx) or RIGHT(text,xx) function?
200
The 3 parameters in the RKG redirect.
What are c, en and cl ( or the client, the engine and the ad number)?
200
Allows you to move a keyword into a new campaign without interfering with keyword and ad copy quality score.
What is dragging and dropping an adgroup into new campaign?
200
This Google feature allows bids to be tested with a 10% increase.
What is ACE (AdWords Campaign Experiments)?
300
RKG touts its previous experience in what, giving a better understanding of our clients' goals.
What is retail experience? (Or, What is direct marketing background?)
300
The function that identifies one text value within another (case-sensitive)
What is FIND() function?
300
The piece of the client gif tag that should be unique for each clients gif.
What is oid?
300
Allows you to input certain sites to target for a Content or Site-Targeting campaign
What is the "Placements" tab?
300
A Google search enhancement that shows results as you type.
What is Google Instant?
400
Even with the recent growth in the Sales Team, RKG focuses heavily on what.
What is client service(s)?
400
Allows you to filter results based on certain criteria being present.
What are data filters?
400
The 'mid' is usually at the beginning of the gif and stands for this.
What is Merchant ID?
400
Allows you to insert a value into ad copy that will change based on the current value.
What is the (ad)param placeholder?
400
Found on the right rail, Google shows additional advertisements with refinements of the user's original query.
What is "Related to" Ads?
500
When founded, RKG relied on this 'type' of 'shoe' funds to start.
What is bootstrap?
500
Allows you to define the format of individual cells based on a series of criteria, or also offers automatic color-coding schemes
What is conditional formatting?
500
A shopper buys 2 of the same item @ $10 a piece. The icent field should read as this:
What is 1000?
500
Allows you to specify whether your keywords will run on Computers only, mobile only, or a combination
What is the "devices" drop-down in the "Campaigns" tab?
500
This turned from Yellow to Purple.
What is Google's Top or Promoted listings background?