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100
The marketing concept is a ______________ that guides the overall activities of an organization.
What is management philosophy
100
​Which one of the following statements is true regarding the global impact of marketing? __________________________________________ -Marketing facilitates the efficient allocation and distribution of natural resources around the world. ___________________________________________ -Marketing improves the quality of life of customers. ___________________________________________ -​Only for-profit organizations utilize marketing.
What is Marketing improves the quality of life of customers.
100
A target market ______
What is a specific group of customers on whom an organization focuses its marketing efforts.
100
According to the marketing concept, an organization should try to _____.
What is provide products that satisfy customers' needs and allow the organization to achieve its goals.
100
Marketing managers strive to develop a marketing mix that ____.
What is matches the needs of the target market.
200
It has evolved over time from a ______________ in the second half of the 19th century to a _____________ today. product orientation; sales orientation product orientation; market orientation
What is product orientation; market orientation
200
____ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.
What is Value
200
The purpose of market segmentation is to ____.
What is divide a total market to enable a marketer to develop a more precise marketing mix.
200
A product line is defined as ___
What is a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.
200
The four major stages of a product life cycle include
What is introduction, growth, maturity, and decline.
300
​If a brand is extended too many times, one major risk is that it can lead to _____.
What is brand dilution
300
A customer must have a particular brand and will accept no substitutes. This is termed brand
What is insistence
300
What is the major difference between social responsibility and marketing ethics?
What is Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.
300
A service is usually offered as part of a bundled package of services with a core service and one or more ____ services.
What is supplementary
300
Data that are observed or collected directly from respondents are called _____.
What is primary data.
400
After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is
What is doubts that occur because the buyer questions whether the decision to purchase the product was right.
400
A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility.
What is philanthropic
400
A framework for gathering and managing information from sources both inside and outside an organization is referred to as
What is a marketing information system.
400
The ___________________ section of the marketing plan supplies information about the company’s current situation with respect to the ________________, the target market, and the firm’s current objectives and performance.
What is ​environmental analysis; marketing environment
400
The three most widely recognized types of consumer decision making are:
What is limited problem solving, extended problem solving, and routinized response behavior.
500
The decisions and activities intended to create and maintain a certain concept of the firm’s product, relative to competitive brands, in customers’ minds is ____
What is ​perceptual mapping
500
____ allows customers to express their needs and wants directly to a company in response to its marketing communications.
What is Interactivity
500
Any human or mechanical effort that adds value to a product is called ____
What is customer service
500
All of the following are steps in the marketing research process except
What is understanding your customer.
500
The ability of a product to provide the same level of quality over time is called
What is consistency.