Pot Pourri
Percentage of start-ups that fail.
What is 90%?
B2B
What is Business to Business?
Product used to describe Attribute differences.
What is Toilet Paper?
Type of Pain entrepreneurs are trying to solve.
What is Migraine?
Primary Sociocultural Influencer
What is Culture?
Creating an image for your product with your target audience. Basis for all communication goals.
What is Positioning?
Best instructor you have this semester.
Who ?
Doing business with someone who does business with you.
What is Reciprocity?
Store/Layout Design is an example of this situational factor.
What is Physical Situation?
Diagram used to visually display consumer's perceptions.
What is a Perceptual Map?
Product used to help students understand Features/Benefits.
What are beer cans / Bud?
The 3 by 3 rule
What is 3 words per line, 3 lines per slide/visual?
Which of the 4 types of competitors is most direct?
What are Brand Competitors?
Name the 4 attributes.
What are Price, Brand, Aesthetics and Features/Benefits.
Ultimate test of Segmentation.
What is 'Did it lead to effective Marketing?'
The 3 Service P's
What are Physical Evidence, Process and Productivity?
DAILY DOUBLE
Presentation.
The foundation of persuading people is not logic or emotions, but . . .
What is Trust?
Venn Diagram makes up these 3 elements of positioning.
What is Our Advantage, Competition Weakness and Target Market wants?