Show:
Potpourri
Presentations
Research
Consumer Behavior
STP
100

Percent of start-ups that fail.

What is 90%?

100
Actual percentage of content IMPACT.
What is 7%?
100

Focus Group is a type of this kind of research.

What is Primary?

100
The consumer buying process begins when . . .
What is consumers recognize that they have unsatisfied needs?
100

Segmentation groups people with _____

What are Common Needs/Problem?

200

Two singers who helped show the difference between the 1984 and 2005 AMA marketing definitions.

Who are Madonna and Mariah Carey?

200
The area that the speaker stands for a presentation.
What is the Adrenaline Zone?
200

2 types of secondary research

What are commercial databases, census, Trade journals, industry reports?

200
A factor that causes cognitive dissonance to increase.
What are $ of purchase increases; opportunity cost is high or decision is emotional?
200
Creating an image for your product with your target audience.
What is Positioning?
300

Best instructor you have this semester.

Who is ?

300
Primary Goal of Presentations
What is to persuade?
300
Examine issues from this perspective.
What is the Customer's?
300

Research - Type of study where the researcher has the consumer trade off on feature for another.

What are Brand; Product Features, Aesthetic & Price?

300

Ultimate test of Segmentation.

What is 'Did it lead to effective marketing?'

400

Product used to in class to better understand difference between features and benefits..

What is a beer (Swarm) can?

400
The foundation of persuading people is not logic or emotions, but . . .
What is Trust?
400

IN Primary Research, the study of observation is called

What is Ethnography??

400

Store layout or design is an example of this situational factor.

What is Physical Situation?

400

The diagram/graph used to visually display perceptions of consumers.

What is a Perceptual Map?

500

Name the additional Service P's.

What are Productivity, Physical Evidence and Process?

500
The 3 by 3 rule
What is 3 words per line, 3 lines per slide/visual.
500

First step in the Marketing Research Approach.

What is "Define the Problem?"

500
Outcomes of purchase evaluation.
What are delight, satisfaction, dissatisfaction & cognitive dissonance?
500

The 3 segmentation descriptors for our Wine Specialty Store.

What are Connoisseurs, Main Streeters and Price Seekers.?