Marketing with an M
Pop Goes the Culture
Inquirer by the Numbers
Before and After Mayhem
The Brandfather
200

Mark Zuckerberg is the founder, chairman, and CEO of this company, which owns Facebook, Instagram, WhatsApp, Messenger, and Threads.

Meta

200

These two singers star in the movie musical Wicked, whose sequel hit theaters last month.

Cynthia Erivo & Ariana Grande

200

The Philadelphia Inquirer High-Impact Journalism Fund recently received this five-figure donation.

$25,000

200

The official currency of the United States + The Inquirer’s Senior Vice President of Revenue Planning & Analysis

Dollar Bill Tevis, Jr.

200

This subscription-based streaming service recently announced plans to acquire Warner Bros.

Netflix

400

This term is used as a synonym for a paywall and the rules associated with it.

Meter

400

A tech CEO and his company’s head of HR were caught on the kiss cam at this band's concert in Boston.

Coldplay

400

A 2025 North Star goal, the Engagement & Loyalty team works to keep digital churn below this percentage.

0.9%

400

The Inquirer's Revenue & Intelligence Manager + the Oscar-winning actor who has appeared in over 100 films, including The Shawshank Redemption and Driving Miss Daisy

Nick Morgan Freeman

400

Despite a popular myth, this sportswear brand’s name is not an acronym for “All Day I Dream About Soccer.”

Adidas

600

With a list size exceeding 160K, this is one of The Inquirer’s daily newsletters.

Morning Newsletter

600

This pop star sang “What a Wonderful World” during a historic all-women spaceflight in April.

Katy Perry

600

Fueled by the Audience Development team's lead-generation efforts, The Inquirer’s email database has grown to include this many email addresses.

2.27 million

600

The Inquirer's beloved political opinion columnist + a bite-sized candy made of crispy rice and milk chocolate

Will Bunchacrunch

600

This brand is known for its iconic Christmas advertisements featuring white polar bears.

Coca-Cola

800

Apple pays The Inquirer based on this unit of time that readers spend viewing its articles on Apple News.

Minutes

800

These ugly-cute plush toys were everywhere in 2025, from TikTok unboxings to celebrities’ handbags.

Labubus

800

Week over week, non-payment declines on Apple Pay renewal transactions consistently exceed this percentage.

20%

800

The Inquirer's Audience Development Associate Manager + the person or entity legally designated to receive assets from an estate or financial account

Gia Bene-ficiary

800

This global, members-only warehouse club is famous for selling a hot dog and soda combo for $1.50 at its food courts.

Costco

1000

One of the Audience Development team’s goals is to reach 8.33 million of this key metric.

Monthly Visits

1000

The phrase “My dream date. Cute. And he knows that.” became a viral meme after a contestant said it on this popular reality dating show.

Love Island

1000

Since launching Premium Digital Access subscription tier in May, The Inquirer has added this many Premium subscribers year-to-date.

2,404

1000

The Inquirer's Marketing Technology Director + a completely different line of thought or action

Nadya Tan-gent

1000

The founder of this beauty brand performed at the Super Bowl halftime show in 2023.

Fenty Beauty