One Team, One Dream
If we had a crystal ball for our business, it would be this place where all opportunities are tracked, just ask Michelle Hutton!
What is the Burson Pipeline?
Play it again, Sam. This repetitive practice promotes understanding and keeps everyone informed.
What is overcommunication?
Our collaboration follows this shiny philosophy in which we treat others as we would like to be treated.
You won't find this benefit on your pay slip because it's the one we give each other.
What is the benefit of the doubt?
It doesn't matter if they're Nike, adidas, Prada, or Gucci - we do this to ensure we're on the right track with a client.
What is put ourselves in the client's shoes?
Collectively, the term for Burson and its specialist brands, such as JeffreyGroup and Maquina.
What is Burson Group?
The dividends from this type of collaboration may not be spread evenly, but we all rise when we agree to dedicate our time and resources for the greater good.
What is shared investment?
These teams are the default arbiters and stewards of the pitch process.
Who are the global and regional client growth teams?
The negotiated scope wasn't clear and now the client needs more help. Who pays (if the client doesn't)?
What is the Requesting Office?
Solo acts are for Vegas. At Burson we're a collection of these types of people that put the collective good above personal ambition.
What are "learn-it-alls"?
Come what may, if an office or practice owns the client relationship, it also owns any of these.
What are challenges and costs?
You may not like every decision, but we all agree to disagree and do this.
What is commit?