Prototypes
You can use _______ in order to control for the order of prototypes that you are putting in front of participants.
What is Balanced Comparison?
The interconnected nature of social categorizations such as race, class, and gender as they apply to a given individual or group, regarded as creating overlapping and interdependent systems of discrimination or disadvantage and its application to recruiting participants.
What is Intersectional Recruitment?
Many of our ecommerce customers find this to be one of their busiest times of the year. For studies during this time they typically plan for over-recruitment as well as scheduling their study launch ahead of time for best results.
What is Black Friday? (Cyber Monday also acceptable)
What is SUS+ or Prioritization Matrix?
These prototyping tools are the 3 we see our customers discuss and use the most frequently.
What is Figma, Invision, and Adobe XD?
This is really important as you are screening with respect to intersectional recruitment and sensitive subjects in order to make sure that there is a chance for them to remove themselves from the study.
What is allowing for opportunities to opt-out via screeners?
If your customer wants to share a screenshot in one of their studies, so that they can show participants how to access the feature that I want them to interact with in their live app they might use the following.
What is an image task?
This document is something that was put together in collaboration between the CXC's and Product marketing in order to share expertise on representing diverse groups in the recruitment you're doing with UT.
What is the "Accessibility & Intersectionality Screening Criteria Guidance" document? (or Lija's Intersectional Recruiting worksheet)
For highly sensitive topics, consider using this to mitigate moderator bias. This may result in people treating a test more like a confessional because there is no one there to react that might impact how they answer.
What is a recorded or unmoderated test?
This car company learned about problems with the cupholders in the back seat of their cars and had a study run, with the assistance of their CSM, to understand and see how their customers interact with their cars in the real world.
Who is Mazda?
This type of prototype is one that does not communicate or include all of the features and capabilities of the final version and may include limited visual design, limited content, and limited interactivity.
What is a lo-fi or low fidelity prototype?
Our intersectional recruitment guidelines use recruitment approaches from these institutions / resources. (Name at least 1)
What is Pew Research Center, and US American Community Survey questionnaire (Census)?
This streaming customer ran a series of live conversation interviews in order to understand the nuances of how people understood their Terms of Service and Community Guidelines in order to usher in new levels of inclusivity on their platform.
Who is Twitch? (Amazon also acceptable)
This smaller prototyping tool can be used by customers in order to upload, host, and share a video with participants during a UserTesting session.
What is Framer?
It is acceptable to screen for participants by asking them to self-identify or -report their own condition (cancer, history of illness, mental or physical status), but you cannot require people to provide their own __________
What is Personal Health Information? (or Health History)
This beer company and former UT prospect ran a study to understand the "latent beer supply" that their customers had available in their home and whether or not they'd be willing to sell this beer to their neighbors.
Who is Anheuser-Busch?