🎯 Strategy & Positioning
These four principles—Core, Unified, Actionable, and Composable—defines Creatio’s AI strategy.
What are the four pillars of AI-native?
This is the Salesforce product that provides Agentic AI automation for $2/conversation.
What is Agentforce?
“AI is expensive and unpredictable” — this Creatio prices the use of AI features in this way.
What is included in the Creatio Platform?
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What is Creatio's no-extra charge?
Unlike other vendors, this Creatio differentiator doesn't require IT or technical developers involvement to build new AI capabilities.
What is no-code development of AI?
This pillar means AI is not an add-on but built into the platform itself, powering everything from CRM to workflows natively.
What is “Core”?
This is the Microsoft solution for building Agents; requires separate tools license.
What is Microsoft Copilot Studio?
“Our team isn’t technical” — this Creatio feature enables business users to build AI Skills themselves.
What is no-code AI configuration?
Unlike other vendors, Creatio doesn't require many tool sets to build new AI use-cases.
What is one unified toolset (or platform)?
This pillar ensures that predictive, generative, and agentic AI work seamlessly together—without separate modules or licenses.
What is “Unified”?
This is Salesforce’s first bundled product edition that is comparable to Creatio AI, providing predictive, generative and agentic at the low price of $500/user/month.
What is Salesforce Einstein1?
“We’re worried about secure access to AI” — Creatio uses this security measure to ensure only defined people within an organization have access to AI.
What is Roles Based Access Controls (RBAC)?
Unlike other vendors, Creatio provides AI features at no cost because of our focus on the customer outcome.
How do you maximize the adoption of AI across every customer?
This pillar ensures that AI outputs lead directly to business impact, triggering workflows, assigning tasks, or automating follow-up responses.
What is “Actionable”?
This is the Salesforce product that provides GenerativeAI capabilities.
What is Einstein GPT?
“How do I control AI usage across teams?” — Creatio provides this tool which allows monitoring usage of AI across your enterprise.
What is the AI Command Center?
Unlike other vendors, Creatio takes this different approach to use of AI Agents.
How can Digital Talent (or AI Agents) work with the user to maximize results?
This pillar refers to the ability to define new AI capabilities using no-code, and easily include into your existing Creatio apps without technical skills.
What is “Composable”?
This is the Salesforce product that is required by Agentforce to bring your data together.
What is Salesforce Data Cloud?
“We’re worried about data privacy” — Creatio uses this approach to make sure that sensitive data is not shared with any external LLM.
What is only sharing data context?
Unlike other vendors, Creatio’s approach to AI is not provided as a bolt-on to an existing frankenstack of overengineered products.
What is an AI-Native approach that places AI at the core of the platform?