Show:
Potpourri
Presentations
SWOT
Consumer Behavior
STP
100
Name one of the 80's musical acts/artists used to help you learn this semester.
Who are Madonna or Culture Club?
100
Actual percentage of content IMPACT.
What is 7%?
100
Strengths, Weaknesses, Opportunities, Threats
What is SWOT Analysis?
100
The consumer buying process begins when . . .
What is consumers recognize that they have unsatisfied needs?
100
Dividing customer groups into segments
What is segmentation?
200
Went outside of normal product mix to deal with chief competitor.
What is Pepsi?
200
The area that the speaker stands for a presentation.
What is the Adrenaline Zone?
200
2 External Threats
What are trends, industry, competition, regulatory/legal, economy?
200
A factor that causes cognitive dissonance to increase.
What are $ of purchase increases; opportunity cost is high or decision is emotional?
200
Creating an image for your product with your target audience.
What is Positioning?
300
Best instructor you have this semester.
Who is Kevin Krause
300
Primary Goal of Presentations
What is to persuade?
300
Examine issues from this perspective.
What is the Customer's?
300
Two of the 4 attributes consumers used to evaluate alternatives
What are Brand; Product Features, Aesthetic & Price?
300
Demographics, Lifestyle, Buying Habits, Product Use, Geography, Feature/Benefit preference.
What are customer segmentation categories?
400
Beautiful creatures who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island.
What are Sirens?
400
The foundation of persuading people is not logic or emotions, but . . .
What is Trust?
400
Marketing Goals should be
What are Attainable, realistic, internally consistent, & comprehensive?
400
Name 3 of the 5 steps of the consumer buying process
What are Need Recognition; Information Search; Eval of Alternatives; Purchase Decision & Post Purchase Eval?
400
Custom designed for your primary target
What are the 4 P's?
500
The 2 Key A's getting someone to purchase your product/service.
What are Awareness & Attributes?
500
The 3 by 3 rule
What is 3 words per line, 3 lines per slide/visual.
500
Question one would ask to determine if an issue is external vs. internal.
What is "Would this issue exist if our firm did not exist?"
500
Outcomes of purchase evaluation.
What are delight, satisfaction, dissatisfaction & cognitive dissonance?
500
Characteristics of a product.
What is a feature?