Marketing
Nicotine & Addiction
1

This feature of many tobacco and marijuana products appeals to youth because it makes the product more palatable.

Flavors

1

Name one way nicotine affects cognitive function in teens.

Impair memory

Impair attention

Impair learning

2

What is one platform the marijuana industry uses to target younger audiences?

Instagram

Tik Tok

Facebook

2

How does nicotine affect the brain?

Stimulates the release of dopamine

3

To appeal to younger audiences, tobacco and marijuana industries use what to make products more visually appealing?

Bright Colors

Attractive packaging

Familiar designs

3

Name one long-term effect of nicotine on the brain.

Potential for addiction

Reduced impulse control

Increased risk of Alzheimer's disease 

4

In the early 1970's smokeless tobacco ads wanted to appeal to a wider range of possible users by doing what?

This is a multiple-choice question. Answer options will be provided.

A. Using scientists, lawyers, and judges in advertisements

B. Advertising in women's magazines

C. Using testimonials from doctors in advertisements

D. All of the above

4

What is the term used when you stop all tobacco use completely on quit day?

Cold turkey

5

How does Big Tobacco target specific demographics?

Included imagery of the audience in their ads

Tailored their message toward their interests

Tailored their message toward their insecurities

Tailored their message toward their music

5

Name two of the parts of the addictive cycle.

Trigger

Use

Reward

Withdrawal

Craving