Tobacco & Youth
Name one common myth that teens believe about smoking.
Smoking occasionally isn’t harmful
Vaping is safe
Smoking is just a choice
Smoking light cigarettes is safer
Secondhand smoke is annoying but not dangerous
How did Big Tobacco partner with baseball?
Baseball cards
In-game promotions
Stadium advertising
Including baseball players in their ads
How does family influence teen tobacco use?
Teens are less likely to smoke if their parents don’t smoke
Teens who have parents who smoke are more likely to smoke
How did the tobacco industry target soldiers?
For WW1 and WW2, cigarettes were included in their rations
What are “social smokers”?
People who only smoke in social situations
How does Big Tobacco target specific demographics?
Included imagery of the audience in their ads
Tailored their message toward their interests
Tailored their message toward their insecurities
Tailored their message toward their music
What impact do anti-smoking campaigns have on teens?
They reduce smoke rates by raising awareness of risks
Which well known children’s cartoon did Big Tobacco famously partner with?
Flinstones
Why is the “social smoking” trend significant in teens?
It normalizes smoking
What regulations did the federal government put in place to limit Big Tobacco marketing?
Requires warning labels
Restricts marketing to youth
Banned TV and radio ads