RPSS Jeopardy

Google Analytics

100

What Does UTM Parameter stand for? 

urchin tracking module

200

This Google analytics parameter  identifies a google ad so it can segment performance

 gclid 

PPC Metrics

100

Click Thru Rate Is a Measurement of What? 

Clicks Divided by Impressions

200

This metric is a measurement of how many ad units are available for an advertiser to spend money on.

Search Impression Share

Google Ads

100

These 3 factors impact Quality Score:

keywords, ad copy, and landing page.

200

This ad extension allows you to deep link to a subpage in a website

sitelink

Tag Manager

100

What 2 things are included in a google tag manager container? 

tags, and triggers

200

This tag is where you insert the UA Tag to fire on all pages

Google Analytics Settings

Call Tracking

100

This number of call tracking numbers go in a DNI pool.

3

200

Enabling all calls in the post call actions toggle does what to other ad campaigns? 

reports a phone call goal to other ad campaigns.