1
__________ __________ is the group of consumers to whom a product/event/experience/service is marketed.
Target Market
Revenue minus expenses = ________. It starts with a P.
Profit
The first thing you need to be able to sell is:
Yourself
Sport analytics jobs usually fall within two categories: Business and ____________.
Performance.
Go...
Vols!
How these funds are allocated and spent once they are in the organization
Anything an organization owns that can be used to generate future revenues is referred to as an _______. It starts with an A.
Asset.
This sport was the first sport to be broadcast live on the radio.
Boxing.
This major league profession sporting organization (only some teams) banned broadcasters from coming to their events for fear of fans no longer wanting to attend the event live.
MLB.
This reality TV show on Netflix is about people who date each other and sometimes get engaged without ever seeing each other.
Love is Blind
The book uses the acronym POLE to describe the process of management. P stands for planning, O stands for organizing, L stands for leading, and E stands for....
Evaluating
This event was one of the first sporting events to incorporate corporate sponsorships at a major sporting event. It happened in 1984.
1984 LA Olympics
One technique used to promote engagement with a sponsor (bring it to life) rather than passive consumption of a sponsor is ________.
Activation.
Kevin Plank played football at the University of Maryland and then went on to found which sporting goods company?
Under Armour
This country is shaped like a high-heeled boot.
Italy.
A USP is the benefit customers gain by their association with your brand that is different from your competitors. USP stands for:
Unique Selling Proposition
A ________ __________ plan requires developing a management strategy to maintain greater control over the legal uncertainties that may wreak havoc on a sport business.
Risk Management
Name one of the selling strategies discussed in the sport sales chapter. Example (that cannot now be used): Eduselling
After Marketing
CRM
Benefit Selling
Up-selling
_____________ is a legal agreement that allows a company the right to use another’s brand name, patent, or other intellectual property for a royalty fee.
Licensing.
There are five boroughs that make up New York City. Name four of the five.
Manhattan
Brooklyn
Queens
The Bronx
Staten Island
Competitive advantage is generally achieved through structural positioning or _________ execution. The answer starts with a P.
Process.
The three main areas of law are:
Criminal Law
Contract Law
And....___________
__________ theory explains one of the central factors in determining if consumers view the sponsor and the sponsee as a natural link and logical connection. It starts with a C.
Congruence Theory.
Sport Agency originated when Mark McCormack (founder of IMG) began representing which golfer?
Arnold Palmer
This University's mascot is the Vandals.
University of Idaho.