General
What is a misperception?
Wrong or incorrect understanding or interpretation; incorrect ideas about people/places/things
What are natural highs?
Activities and hobbies that give you those good feeling chemicals without substance use
When does RU SURE host events?
All throughout the fall and spring semesters
What are e-cigarettes?
Battery powered vaporizer used to inhale liquid nicotine
What is the only way to sober up?
Wait it out. Time is the only correct answer.
What is a “social marketing” campaign?
A campaign with a goal to disseminate information and influence the target population to make (potentially difficult and) long-term behavior change.
We are a branch of _____, a Statewide Youth Tobacco Action Grou
Incorruptible Us
What is the RU SURE logo?
Greater or equal to 3
Which has more nicotine: 1 vape pod or 1 pack of cigarettes?
Neither. The both contain the same amount.
What organ is most affected by alcohol consumption?
The liver
What does CHI stand for?
Hint: it is within the Rutgers Department of Communication.
Center for Communication and Health Issues
Incorruptible U provides a ______-free environment
Judgment
2 out of 3 students stop ____ drinks or fewer.
Three
How much money does Big Tobacco spend on marketing and advertising annually?
About $9.06 billion
What is this campaign’s takeaway message?
Drink more water
When was CHI founded?
1997
If you can’t engage through in-person advocacy, how can you stay involved with us?
Through social media campaigns and initiatives
What is a powerful tool for creating and maintaining a cultural image?
Social interactions & interpersonal communication
What chemicals (besides nicotine) are found in vapes?
Formaldehyde, diacetyl, heavy metals (lead, nickel, tin)
How many drinks must one consume within a 2-hour span to be considered “dangerous drinking”?
4 or more for females, 5 or more for males
What is Social Normal Theory?
The theory that students measure themselves against others when assessing appropriateness or acceptability of their own behaviors.
What leadership skills can you gain from youth advocacy?
Public speaking, collaboration, teamwork, communication
RU SURE aims to identify misperceptions to what specific audience of college students?
First-year students
What marketing techniques have been used by tobacco & vape companies?
Sporting events, music festivals, social media influencers, youth marketing
Name 2 alcohol brands that target (or did in the past) Rutgers students
Dos Equis & Miller Lite