Rubrik History
What NBA basketball player was an early "angel investor" at Rubrik?
Who is Kevin Durant?
Dictates segmentation of an account based on its earnings
What is Annual Revenue?
Shared every Thursday highlighting Sales Path, Commit, Pipeline Health, & AE attainment
What is the weekly forecast?
This sumbersible owned and operated by OceanGate that imploded
(June 2023)
What is the Titan?
When quota is assigned, we typically refer to this as over assignment (AE)
In place to cover transfers, attritions, clawbacks, etc.
What is "Street level" quota?
This email alias, for all SFDC account hygiene or hierarchy changes
What is salesdataops@rubik.com?
Rubrik employees proudly use this internal team nickname, inspired by the company’s name and reflecting their collaborative culture.
What are Rubrikans?
Where unassigned accounts pending ownership are allocated
Also accepting DNA
Known for its ticketing platform for managing sales inquiries
What is Front?
This company experienced a system wide outage that impacted thousands of individual, and resulted in $5bn loss
(June 2022)
What is Cloudflare?
- Core problem/issue trying to be solved
- Ask being made
- Background Details/challenges pertaining to the ask
- Recommend Solution being proposed
What is the CADs model?
First step required when updating an Account with a new Territory Adaptive ID
What is ETM Stage Monitoring?
Marked by a significant day in Rubrik's history - April 25th, 2024
What is Rubrik's IPO Date?
This framework incorporates a number of attributes to score a potential account(s) and its propensity to buy.
Is Ultimate Parent - Y/N
Is Subsidiary - Y/N
Is HQ - Y/N
Procurement Contacts - Y/N
IT Executive presence - Y/N
CEO presence - Y/N
What is the Buying Center Confidence Model?
Second highest level of confidence, indicating a 60%-80% probability of the forecasted opportunity being won in the given time period. Generally associated with Stage 3, Stage 4 & Stage 5 opportunities.
What is "Commit"?
Largest contract signed in MLB history - 15 year $765 million
(Feb 2025)
Who is Juan Soto?
These individuals are mapped to territories and partner with Account Executives who are responsible for PG, Deal Progression, Technical Expertise, and POCs
What is the SE Org?
When an entitlement or asset transfer is required, this must be created by IT
What is a SPARK ticket?
Dhruv Nag, our Global Sales Strategy and Operations Leader, was at this prior company before Rubrik
What is Linkedin?
This part of the business focuses on key product lines:
- RSC (Workloads) - Rubrik Security Cloud
- RCV - Rubrik Cloud Vault
- Scale
What is Core?
An analytics module that provides a visual representation of how a sales pipeline changes over time
What is Clari "Waterfall" view?
This building or fortress, known for its Texas courage and popular tourist destination held off the Mexican Army for 13 days during the Texas Revolution.
(Established in 18th century by Spanish)
What is the Alamo?
A proactive, internal communication, from one sales representative to their counterpart in another geography or segment that has a mutual connection to the same parent account.
What is a "reach out"?
These TWO attributes are reviewed to verify duplicate(s) for SFDC accounts
What is Account Name?
What is Address?
Previously, this was the original name of Rubrik until it was changed in October 2014.
What is Scaledata?
A classification of account that wants to develop and offer differentiated services across a wide range of use cases powered by Rubrik to help their clients achieve data protection & data security outcomes.
These accounts can be Global Systems Integrators (GSI), Global Service Providers (GSP), Cloud Service Providers (CSP), etc.
What is MSP?
What is Managed Service Partners?
An automated response management platform that accelerates the completion of RFPs, RFIs, DDQs, and security questionnaires.
What is OmBud?
The Indian Space Research Organisation (ISRO) successfully launched their first solar observation mission. The name of this spacecraft...
(Sept 2023)
What is the Aditya-L1?
Accepting "Aditya"
This segment was responsible for 40%+ of AMERs New Expansion/ACV business in Q1-26
What is Core/Healthcare?
This department is responsible for Fulfillment, Shipping & Logistics, along with Entitlement Adjustments.
What is the Orders team?
As of May 2025, Rubrik has 22 in operation across the globe.
What are global offices?
This is an indicator of how valuable an account is to Rubrik (most valuable = 1; lesser = 5) and is for reporting, planning, segmentation, and targeted PG
What is Tier?
Opportunity based checkbox managers use to indicate higher confidence “out of path” opportunities that are still “in play” that could potentially be moved into path
What is a "Gap Plan Deal"?
December 10th, 2024
What is the Cohesity & Veritas merger date?
Rubrik maintains a significant engineering and product development office in this part of India, serving as one of its key global R&D centers for software innovation and support.
What is Bangalore?
February 7th, 2026 - as outlined in our AMER Week 1 AE Starter Guide
What was the holdover claim submission deadline?