Vocabulary
Business Plan
a document setting out a business's future objectives and strategies for achieving them
Packaging
materials used to wrap or protect goods.
Objectives
a thing aimed at or sought; a goal.
Product
an article or substance that is manufactured or refined for sale.
Mission
a strongly felt aim, ambition, or calling.
Target Marketing
A marketing strategy that only pitches to a certain type of person
Start-Up
a newly established business.
Minutes from a Meeting
informal notes that are the instant written record of a meeting or hearing.
Feeback
information about reactions to a product, a person's performance of a task, etc. which is used as a basis for improvement.
Scalable
The process of making a business bigger and more profitable.
Cold Call
Calling people who who have had no prior contact with the salesperson conducting the call.
Price Point
a point on a scale of possible prices at which something might be marketed.
Focus Groups
open discussions about a new product
Brand
a particular identity or image that represents a company
Marketing
the action or business of promoting and selling products or services, including market research and advertising
Promotion
activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
Rate of Return
net gain or loss of an investment over a specified time period
Public Relations
the state of the relationship between the public and a company or other organization or a famous person.
Survey
a general view, examination, or description of someone or something.
Contingency Plan
a plan designed to take a possible future event or circumstance into account.
Start-Up Costs
expenses that come up during the process of creating a new business.
Recruitment
the action of finding new people to join an organization or support a cause.
Invest
provide or endow someone or something with (a particular quality or attribute).
Venture Capitalist
Someone who is investing in a business