Brands
This brand was started by Carla when she was 24 years old.
What is Running On?
Carla started Running On with this as her product segmentation strategy.
What are high-end running shoes?
Starting out Carla established a set of parameters for her customers, what do we call this?
What is market segmentation?
Carla could easily expand her reach by improving this?
What is her website?
This brand focused their promotion and product lines on specific target markets.
What is Footlocker?
After selling shoes, Carla expanded into this product line.
What is athletic wear?
What dimension does Carla focus on for segmentation?
What is behavior?
Carla could just focus on this because she has a reasonable profit and a good base of repeat customers.
What is customer value?
Carla started off by emphasizing this brand's running shoes resulting in good volume, good margins, and attractive profits.
What is Nike?
Even with a broadened product line, this happened to Carla's sales.
What is flattened out?
When Carla expands her offering of products, she is changing what?
What is product mix?
Carla learned about a company that offers this type of program but it involves $7,000 in costs.
What is a custom-made program?
Name any of the four designers who have entered the women's athletic wear business.
What is Ralph Lauren, Calvin Klein, Donna Karan, or Georgio Armani?
When Carla expanded her product offerings, she changed this?
What is product market?
If Carla were to expand her web presence she would be changing what?
This is Carla's orientation.
What is product-orientation?
This massive retailer has expanded its assortment of athletic shoes- and it offers rock-bottom prices.
What is Walmart?
In 2018, Carla tried an experiment with selling this kind of product?
What are custom-made shoes?
These types of customers are Carla's target market.
What are serious runners?
The way that Carla can improve sales over competitors is through what?
What is differentiation?