Rhetorical Appeals
Appealing to this suggests that the writer is attempting to convince an audience of their credibility.
What is ethos?
During the beginning of the semester, we we looked at the "about us" page of this business website and determined ice cream and constitutions are an odd marketing choice.
What is Harvest House?
When writing a resume, you should always list your experience and education using this temporal format.
What is reverse chronological order/backwards/most recent first?
This C word suggests that a business document is fully developed, containing all the necessary parts of writing and format.
What is completeness?
We have discussed these types of social media figures, specifically how brands utilize their audience as a cheaper, quicker form of marketing.
What are influencers?
This is the name of our university.
What is SDSU?
If a toothpaste commercial shows statistics and graphs to convince the audience their toothpaste is the best option for fighting cavities and teeth whitening, it is primarily an appeal to this.
What is logos?
This two-word term is one way to determine if an article is scholarly. You also participated in this process and gave feedback to each other on your writing.
What is peer review?
You should always use this type of voice when writing employment documents. Speak like Yoda, you must not!
What is active?
When a document has this, it means it is not ambiguous, nor the meaning is open to interpretation. It's also an ideal ocean condition while snorkeling.
What is clarity?
This type of academic writing format is commonly used in the Arts and Humanities.
What is MLA?
This is the time our class starts.
What is 10, 11, 1, and 3:30?
Brands issuing statements showing solidarity with a certain movement or issue that includes a heartfelt statement is primarily an appeal to this.
What is pathos?
During class we watched and discussed an ad featuring this brand that showcased female empowerment, even though we rarely saw the name, logo, or title of the brand anywhere.
What is Nike?
For the letter/memo writing exercise, I asked you to write at least this many sections/paragraphs.
What is 3?
This "common" C word is indicative that a business document is kind in its delivery, even if bad news.
What is courtesy?
During class, we watched a clip of Chris Rock take digs at this clothing brand and claimed "you're just selling yoga pants ... I don't need your yoga-pants-politics!"
What is Lululemon?
This 4th appeal was discussed briefly at the beginning of the semester and suggests an appeal timeliness.
What is kairos?
While discussing media and ethical responsibility, we watched a Daily Show correspondent, Ronny Chieng, rebut a segment degrading Asians in Chinatown featured by this news media channel, which is also the most watched in the US.
What is Fox News?
This term is defined by Cornell as "the exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something."
What is copyright?
This word is the first in the acronym we used to assess credibility of articles; this term is money!
What is currency?
During class, we did a rhetorical analysis of this print ad displaying a woman hugging the product, and the rhetorical choices of the ad clearly indicate that only women do laundry.
What is Tide?
This "shapely" figure featured in Chpt 3 describes the ways in which we understand ethos, pathos, and logos (2-word phrase).
What is the rhetorical triangle?
This term is defined as anything that is original human thought. According to Cornell, they can include the contents of a book, designs of an invention, computer software, company logos, and music.
What is intellectual property?
This two-word term describes an inherent flaw in the reasoning of a document, and reflects poorly on the person(s) who wrote it.
What is logical fallacy?
This C word indicates that a business document follows a logical pattern both within and between topics, and the contents of the document are demonstrative of a unified whole.
What is coherence/cohesion/cohesiveness?
The acronym CAMP stands for this (4 words), and we discussed the meaning at the beginning of the semester for the 3 letter project.
What is context, audience, message, purpose?