Appeals/Techniques in Ads
A nicotine advertisement shows a group of friends laughing and having fun together.
What is popularity/belonging appeal?
An advertisement can use emotions such as excitement, confidence or belonging to influence someone's opinion about a nicotine product.
True
What is flavor appeal?
If an advertisment makes a nicotine product look fun or exciting, that proves that the product will make someone feel that way.
False
A nicotine advertisement says "Everyone is switching to our product!"
What is popularity appeal?
An advertisement shows a famous, good-looking person using a nicotine product while appearing confident and successful.
What is celebrity/influencer appeal?
What is independent/rebellious appeal?