Segmentation
The process of dividing a broad market into smaller, more specific groups of customers who share common characteristics, needs, or behaviors
Segmentation
Focuses on promoting and advertising sports events, teams, sporting products, brands, services, events, and players.
Sports Marketing
The behavior, looks, and skill expected of a professional that will result in positive relationships.
Professionalism
The unethical practice of advertising a low price to lure customers, only to tell them the offer isn’t available anymore, is known as
Bait and Switch
In this holiday classic, Ralphie’s dad’s “leg lamp” causes quite a stir.
Grouping consumers based on personality traits and lifestyle
Demographics
Product, Price, Promotion, and Place
Moral principles that govern a person's behavior or the conduct of an activity.
Ethics
The financial gain, especially the difference between the amount earned and spent in buying, operating, or producing something.
Profit
This is the only state in the U.S. that grows coffee
Hawaii
Dividing of markets into physical locations
Geographic Segmentation
Promotes, develops, and distributes products or goods and services that satisfy customers' needs and wants through Entertainment or amusement.
Entertainment Marketing
The total receipts from sales of a given quantity of goods or services.
Revenue
The production level where total revenues equal total expenses.
Breakeven Point
In the 1980 Winter Olympics, the U.S. Hockey team defeated this country to win the Gold Medal.
Finland
Reflects what products consumers use, how often they use them, and why
Psychographics
The good or service that a business offers for sale to customers
Product
When a customer pays for all services rather than just one.
Bundling
A business expense that does not change regardless of the volume of goods or services a company produces or sells
Fixed Costs
Originally worn by sailors, these flared jeans became popular on college campuses in the 1960’s and 1970’s.
Bell-bottoms
Grouping consumers based on personality traits and lifestyle
Usage Segmentation
The channel or distribution method that a company uses to sell products
Place
Misleading your consumers on pricing through advertising.
Price Advertising
A corporate expense that changes in proportion to production output.
Variable Cost
This day is the 3rd Saturday in May
Armed Forces Day