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History
Status
Marketing Techniques
Target Market
Miscellaneous
100
When did the first store open.
1867
100
Saks is a landmark in what state?
New York
100
What has Saks done to improve sales during the recession?
Created a slogan
100
What gender(s) is Saks Fifth's geared towards?
both male and female
100
What type of company was Saks and Co. originally know as?
a men's clothing store
200
Who is the founder of Saks Fifth Avenue?
Andrew Saks
200
There is a Saks store in ____ states?
25
200
What is Saks current slogan?
Want it!
200
What income level does Saks cater towards?
Upperclass/ high-income families
200
How many logos have they had since 1940?
7
300
Where was the first SAKS FIFTH AVENUE incorporated?
New York
300
They have how many stores?
53
300
What children's book did Saks participate in creating?
Cashmere if you can.
300
What clothing style does the target market wear for work?
classic styles
300
They acquired what store in 2003?
Club Libby Lu
400
When did the first SAKS FIFTH AVENUE open?
1924
400
What award has Saks won?
Gold medal award
400
What company helped in the creation of the book?
HarperCollins Publishers
400
What age group do they cater to?
age 46-57
400
What % of customers are women
80%
500
In 1923 Saks and Co. merged with _____?
Gimbel Bros. Inc.
500
Saks has been around for _____ years?
142 years
500
Name 3 things they did during the recession.
New slogan, cut prices by 40% and cut holiday prices by 80%
500
What clothing style does their target market wear on the weekend?
modern looks
500
What month and year did Saks acquire Libby Lu?
May 2003