Digital Tools & Best Practices
A report or dashboard you check weekly that shows how your digital campaigns are performing.
What is Tap Clicks?
Our typical performance for open rate is 10% - 20%, with a click-thru rate of 1-2% for this effective product.
What is Targeted Email?
On a Monthly basis, each rep is required to have __ AX CNA's.
What is 4?
When checking "Yes" to the following CNA question, "Does your client have current :15 or :30 second radio spots already produced to use in their campaign?" You're indicating you would like _______ _____ included in your proposal.
What is Programmatic Audio?
YouTube TrueView & PPC require a monthly ______ ____.
What is a Management Fee?
Connecting this tool with a clients Google Analytics will help us show attribution.
What is Analytical Owl?
These 2 tactics work best when paired together to make the most out of your clients organic traffic.
What is Surround Reputation & SEO?
If you notice something is wrong with one of your digital campaigns, you should ____________.
What is Enter a Help desk Ticket?
By filling out the "Target Audience" & "Target Location" Section of the CNA, you're asking to include ______ in your proposal.
What is Display?
When opting in for creative ad packages, __ revisions are included in the fee.
What is Two?
Responsible, Accountable, Consulted and Informed is an example of what?
What is RACI?
If a client needs quick turn over with instant leads, this product is best recommended.
What is PPC?
This section in Analytical Owl will show you up-to-date web traffic in the top industries to better help you prospect.
What is Weekly Trends?
AX will not create a proposal if the CNA only includes _&_ products.
What is O&O?
With this tactic, you have to purchase this dynamic duo together. Cannot be sold separately...
What is Surround Reputation?
This tool is used to help manage accounts, measure KPI's and stay on track month over month.
What is the RAB?
With this product, it costs the client about $16-$20 per lead as they trickle in.
What is Live Chat?
When suggesting a Targeted Email campaign for a client, FIRST you should submit for _____.
On the top of the last page of the CNA, when including your clients industry category, keywords and geography, you're indication to AX that you would like ___ included in your proposal.
What is PPC?
When doing a Surround Presence package, the client can do either __ or __ weekly social posts.
What is 2 or 4?
This tool is useful in helping to develop a good CNA.
What is Snapshot?
Setting up a _____ _____ with a PPC or Geo-Fencing campaign will provide the client with a measurable ROI.
What is Conversion Zone?
When entering a Targeted Email order for creative, all contents and logos should first go to __.
What is AX?
If you're building a ____ ______ campaign, its ok to not fill out the "Campaign Budgets" section in the CNA.
What is Brand Awareness?
When sending a targeted email out, a client can choose to include this bolt on that will also send follow up ads to users who opened their email, via Facebook or Display.
What is Email Retargeting?