You're on Target
Know Your Rate
Kill Em with Kindness
PPC Me Please
Digital Acronyms
100

Average CTR for our targeted email campaigns 

What is 1%?

100

Minimum monthly spend on our grouped tactics

What is $750?

100

Name of the next big national promotion coming up for Fan Club

What is the Kindness Challenge?

100

Percent of the search network that our PPC platform covers

What is 98%?

100

CTR

What is click thru rate?

200

Name of the proprietary software that tests effective subject lines

What is Send Check It?

200

Monthly minimum spend on stand alone tactics

What is $1,000?

200

Dates. Dates can be a tricky thing. What are the run dates for the upcoming Kindness Challenge?

What is March 16th- April 30th?

200

What is it called to automatically shift your clients budget to keywords and sites that work best, so they get more cost-effective conversions?

What is conversion-based optimization?

200

CPC

What is cost per click?

300

Average open rate for our targeted email campaigns

What is 10%?

300

CPM on our brand new Digital Out of Home tactic

What is $40?

300

Nobody plays anything for ties. So tell me... What does the winner get for entering the Kindness Challenge?

What is their choice of vehicle payments for a year or $12,000 towards the purchase of a new vehicle and the hero they nominate will also receive their choice of vehicle payments for a year or $12,000 towards the purchase of a new vehicle?

300

Percent of consumers that turn to search engines when looking for a local business

What is 80%?

300

CPM

What is cost per thousand?

400

Period of time from the date of an email deployment that the retargeting impressions delivered

What is within 7 days?

400

CPM on a 25,000 targeted email deployment

What is a $45 CPM?

400

The little things. Terrible movie but in life the little things add up. Speaking of little things once we sell a sponsor into the challenge what 3 little things does the client need to provide?

What is their logo, the URL for the logo and their incentivization choices? 

400

Highest status level Google gives a partner reserved for only the top 3% of participating companies each calendar year

What is Google Premier Partner?

400

OTT

What is over the top?

500

How often are our email lists scrubbed by our vendor? 

What is monthly?

500

Rate on a Surround Presence Package with 4 posts per week

What is $999?

500

Dolla, Dolla bills ya'll!  Price of the Kindness Challenge for Salem Media Advertisers

What is $7,300?

500

Name 3 of the 5 Key Components of PPC

What is Keywords, Text Ads, Landing Page, Targeting and Budget?

500

ABC

What is always be closing?