PPC For Sure
Know Your Partner
Targeted Email
Name That Tactic
Digital Acronyms
100

Minimum number of months required to run PPC campaign

What is 6 months?

100

Name of The System You Go To Submit A Ticket For Help

What is Freshdesk?

100

Recommended targeted email deployment minimum month requirement

What is 3 months, but prefer 6 months?

100

Name at least 3 owned & operated digital tactics

What is newsletter banner ads, streaming, audio pre-roll, video pre roll, website banners, mobile app banners, 

mobile app plash page, dedicated eblast, audience engagement national promotions?

100

OTT

What is over the top?

200

Highest Status Level Google Gives a Partner Reserved For Only The Top 3% of Participating Companies Each Calendar Year?

What is a Google Premier Partner?

200

Name Of The Site Where You Can "Click" To See Your Digital Campaign Performance?

What is TapClicks?

200

Minimum quantity of targeted emails we send per the rate card

What is 25,000?

200

What tactic includes content streamed to viewers on tv's and mobile devices?

What is OTT/CTV/Streaming TV?

200

CTR

What is click thru rate?

300

What Is It Called To Automatically Shift Your Clients Budget To Keywords and Sites That Work Best, So They Get More Cost-Effective Conversions?

What Is Conversion-Based Optimization?

300

Name Of The Website That Allows Me To Check Email Subject Lines

What is Send Check It?

300

How often email lists are scrubbed by our vendor

What is monthly?

300

Two ways you can purchase social media advertising

What is CPC (cost per click) and CPM (cost per thousand)?

300

CPM

What is cost per thousand?

400

What percent of the search network does our PPC platform cover?

What is 98%?

400

Name Of The Partner Who Can Help You Show Radio Attribution Through Google Analytics

What is Surround Analytics or Analytic Owl?

400

Average CTR for our targeted email campaigns

What is between 1%-1.25%?

400

What tactic can you create a boundary around an individual house or business and deliver impressions to every connected device inside?

What is addressable geofencing?

400

CPL

What is cost per lead?

500

What factors can be adjusted to revise a PPC budget?

What are keywords and geography?

500

Before you launch a campaign you must go here to approve the proposal

What is Idea Titan?

500

Recommended Period Of Time Between Email Deployments

What is 10-14 days?

500

What tactic includes business listings, social media management, and review management?

What is Surround Presence?

500

SERP

What is search engine results pages?