Brand
The act of promoting yourself as a brand by crafting a distinct identity or reputation.
personal branding
A brand promoter's professionalism directly affects the brand's _____.
reputation
They are in a hurry, list-driven, and have a low tolerance for long pitches.
'Mission Shopper'
Any distinctive feature like a name, term, design, or symbol that identifies goods or services.
Brand
Brand promoters influence _____ numbers directly through their interactions.
Sales
Which shopper mindset represents the 'best conversion opportunity'?
The Browsing Shopper.
What the product is or has.
Product Feature
How should a promoter handle a 'Resistant Shopper'?
Practice respectful disengagement.
What the product does or what the customer gets/feels because of a feature.
Product Benefit
List the five essential sales skills for brand promoters.
Communication, Active Listening, Product Knowledge, Confidence/Approachability, and Observation Skills.