Ad Basics
Advertising is any ____ form of non-personal promotion of ideas, goods, or services by an identified sponsor.
paid
Name 2 examples of print advertising
magazines, newspapers, catalogs, direct mailers, leaflets, brochures
What is the prime time for tv commercials?
7pm to 9pm
Their ad agency is located in this US city
San Francisco
What is one advantage of radio advertising?
Can target a specific audience, it tends to be inexpensive to produce
All ads do one or more of these three things
Inform, persuade and remind
Name 3 examples of advertising
newspaper, magazines, direct mail, signs, billboards, commercials, social media ads, radio commercials, etc
What is one advantage of outdoor advertising?
highly visible - lots of people see it, builds brand recognition, engages with the local community, etc (judge to accept or reject additional answers)
Adding ______ to a commercial helps keep viewers entertained
HUMOR
10,000 AM and FM radio stations reach ____ of all people ages 12 and up a week
96%
What does AIDA stand for?
Attention, Interest, Desire, Action to buy
True or False - Print Media is the oldest and most effective type of advertising.
TRUE!
What is one disadvantage of outdoor advertising?
Restrictions, regulations, certain types can be costly (brand name on a stadium), it is only visual, conveys only limited information, etc
This slogan helped Dairy Farmers sell their most popular product
Got Milk?
What is included in a radio advertisement?
Background music, slogan, jingles, and sound effects
The three psychological methods of advertising are
Ethos, pathos, logos
Name 1 disadvantages of using print ads
less mass appeal, hard to measure it's success (you can't see "likes"), your ad appears along side your competitors, etc (judges choice to accept or reject additional answers)
Name 3 major TV networks?
ABC, NBC, CBS, FOX
Their Logitech commercial featured this actor
Kevin Bacon
What is a disadvantage of radio advertising?
Only reaches people listening to the radio, no visual - you can't see the product or service, one-dimensional
You have this many SECONDS to capture an audiences attention
1-2
Name the 2 types of Advertising that APPLE uses MOST
Print Ads & Commercials
Where is transit advertising found?
On public transportation
This famous Got Milk commercial featured historical US figure who shot Alexander Hamilton
Aaron Burr
True or False - RADIO reaches more Americans each week than any other platform (TV, phones, computers, etc)
TRUE! (hard to believe but true)