Process of planning, pricing, promoting, selling, and distributing ideas
What is Marketing
100
DECIDING HOW MUCH TO CHARGE FOR GOODS AND SERVICES IN ORDER TO MAXIMIZE PROFITS.
What is Pricing
100
The value added through marketing practices
What is utility
100
Customers in cold climates who need warm clothes are an example of which of the following market segments
What is Geographics
100
Strengths, Weaknesses, Opportunities, Threats
What is a SWOT Analysis
200
considered both goods and services
What is products
200
PROVIDES CUSTOMERS WITH THE GOODS AND SERVICES THAT THEY WANT.
What is Selling
200
The utility that is provided through transporting
What is place utility
200
When sellers offer one-size-fits-all products that will appeal to most buyers, they are using
What is mass marketing
200
Product, Place, Price, Promotion
What is the Marketing Mix
300
FOCUSING ALL MARKETING DECISIONS ON A SPECIFIC GROUP OF PEOPLE YOU WANT TO REACH THROUGH MARKETING SEGMENTATION
What is target market
300
Gathering, storing, and analyzing information about customers, competing products and trends.
What is Market Information Management
300
Form, Possession, Time, Place, Information
What is types of utility
300
Data describing the attitudes, interests, and activities of a population.
What is psychographics
300
Environmental scan consists of four parts
What is PEST
400
ALL PEOPLE WHO SHARE SIMILAR NEEDS AND WANTS AND WHO SHARE THE ABILITY TO PURCHASE YOUR PRODUCTS
What is a Market
400
OBTAINING, DEVELOPING, MAINTAINING, AND IMPROVING A PRODUCT IN RESPONSE TO MARKET OPPORTUNITIES.
What is Product Service Management
400
The employees of a home improvement warehouse are expert
craftspeople who enjoy giving customers advice about
do-it-yourself projects. The employees’
advice increases the ________________ utility of their goods
What is Information
400
The two different markets for products
What is consumer and industrial markets
400
Political, Economic, Socio-culture, Technological
What is PEST
500
The business philosophy which focuses on giving customers what they want
What is marketing concept
500
Seven Functions of Marketing
What is Pricing, Financing, Distribution, Promotion, Selling, Product Service Management, Marketing Information Management
500
Big Ed’s 24-Hour Diner recently began accepting VISA and
MasterCard because Ed wanted to increase his product’s
Which Utility is he providing?
What is Possession Utility
500
The percentage of total sales volume generated by all companies that compete in a given market
What is market share
500
plans of action for achieving goals and objectives