Acronyms
This four-letter framework helps determine whether a lead is ready to become an opportunity.
What is PDTC?
This Microsoft platform serves as Thrive's primary learning hub for Sales Excellence resources.
What is SharePoint?
This sales process comes before Opportunity Management.
What is Lead Management?
This is a business event or initiative that creates urgency for a customer to take action.
What is a compelling event?
This acronym represents the group responsible for evaluating and approving a purchase.
What is the BDT (Buying Decision Team)?
This platform is used to manage marketing leads before they're qualified by Sales.
What is HubSpot
This document confirms Thrive's understanding of the customer's business before solution design begins.
What is the Letter of Understanding?
This Opportunity Management stage aligns with the buyer evaluating solution options.
What is Present Solutions?
This acronym identifies the characteristics of Thrive's best-fit customers.
What is ICP (Ideal Customer Profile)?
This CRM is used to manage leads, opportunities, and customer activity.
What is Salesforce?
This planning tool outlines shared milestones, owners, and target dates between Thrive and the customer.
What is a Mutual Action Plan?
This lifecycle stage represents a qualified sales opportunity.
What is SQL (Sales Qualified Lead)?