FORD F-150 KNOWLEDGE
Where should you look for the exact payload rating of a specific F-150?
The Tire and Loading Information label on the driver-side door jamb.
What should happen immediately after a genuine meet and greet?
Transition into a needs assessment with open-ended questions.
What should you do before answering an objection?
Acknowledge it and ask a clarifying question so you solve the real concern.
What is GAP designed to cover?
The potential difference between the insurance settlement and the remaining loan balance after a covered total loss, subject to the contract.
By what time should scheduled appointments be called and confirmed?
By 10:00 AM.
What Ford technology allows compatible hands-free highway driving while the driver remains attentive?
Ford BlueCruise.
Before presenting numbers, what three customer commitments should be clear?
The right vehicle, agreement that it meets the need, and willingness to own it if figures are acceptable.
The customer says, “Your price is too high.” What must you determine first?
Whether the concern is selling price, payment, trade value, cash down, or comparison to another vehicle.
How can you maximize both the front-end and back-end gross on a deal?
Build value in the vehicle by explaining its service history, condition and pricing structure. Present relevant protection products—such as EnduraGuard, GAP, wheel-and-tire coverage and extended service contracts—and maximize allowable rate participation on both leases and purchases.
What should happen to an Elead task when contact is attempted but the customer does not respond?
Record the attempt accurately, complete the task, and schedule the correct next action.
What does Pro Power Onboard allow an F-150 customer to do?
Use the truck as a mobile generator to power tools, equipment, or accessories.
Why should the salesperson perform a manager introduction before the customer leaves?
It builds trust, adds another opportunity to help, and creates a proper turnover before the customer exits.
The customer says, “I need to think about it.” Give a strong response.
Agree, then ask what specifically they need to think through so you can provide the missing information.
Why can a lease payment be lower than a comparable purchase payment?
The customer generally pays for the vehicle’s expected depreciation during the lease term rather than the entire vehicle value.
Which customers should receive priority follow-up each morning besides today’s appointments?
Prior-day showroom customers, active leads, overdue opportunities, and unsold customers needing a next step.
A customer needs at least 1,900 pounds of payload. What is the correct way to confirm a truck qualifies?
Verify the payload label on that exact VIN; trim-level estimates and tow ratings are not enough. Example; Lariat 5.0 ranges from 1600-1840lbs depending on packages/bed size
A customer likes the vehicle but will not commit. Name the best diagnostic question.
Ask what specific issue is preventing them from moving forward today, then isolate that concern.
How do you test whether an objection is the only barrier?
Use an isolation question: “If we solve that, is there anything else stopping you from moving forward today?”
What does LTV mean, and why does it matter when submitting a deal to a lender?
Loan-to-value is the amount financed compared with the vehicle’s lending value. A high LTV can affect the approval, interest rate, required cash down, and how much back-end product can be financed.
What makes a useful CRM note?
Specific contact details, the customer’s needs and objections, what was promised, and a dated next action.
Which F-150 engine is required to get the available 7.2-kW Pro Power Onboard system?
3.5L PowerBoost Full Hybrid V6
After the demonstration drive—but before presenting figures—what commitment should the salesperson obtain?
A conditional buying commitment
Example; “If the figures work for you, will you take the vehicle home today?”
What technique determines whether the customer’s stated concern is the only thing preventing the purchase?
Isolating the objection
For an out-of-state deal, what should we verify the vehicle and customer have before delivery?
The vehicle has a title, the customer has vin specific insurance, and the customer has a current valid Drivers license - if there is a trade. the customer(s) have the registration and title.
After completing a follow-up task in Elead, what must be scheduled to prevent the customer from falling out of the salesperson’s workflow?
The next follow-up task