Brokers
These are the best days of the week to contact brokers for the highest engagement.
What is Tuesday through Thursday?
What is more affordable starting point for leads with a low budget
a virtual membership
This is the time each day when we begin happy hour and open the kegs for members.
3 PM to 5 PM
When someone says they don’t need an office every day, these are flexible options for an alternative.
Virtual membership or Day Office
This is when we send renewal notices to members prior to their membership end date.
60 days out
When a broker's client signs a full-time membership, this is how soon the broker gets paid.
Within the first 30 days of the membership start date
What is the percentage of desks being used compared to the total desks that are actually available?
Occupancy rate
This is how often Firmspace hosts events
2x/mo - 1 event per month & 1 monthly member sweet treat
When a prospect says they need more time to think about it, what are two ways we create urgency?
Reminding them offices fill up quickly & rates may increase
To formally cancel, a member must complete this using the proper link.
Submit the termination form via the termination link
This is the special broker incentive running until the end of the year.
What is 20% commission?
This measures what percentage of tours become new members.
Closing Ratio
This amenity gives members peace of mind when disposing of confidential documents.
Secure paper shredding
“It’s too expensive” .. what are two things we remind them of?
Highlight VALUE (a premium, private environment, etc.) & reducing overhead costs compared to traditional office space (this has multiple answers)
This is our standard renewal rate increase for a 12-month membership.
7% or $99, whichever is greater
How do you calculate the commission a broker earns from a new member’s contract?
Multiply the total contract value by the commission percentage (example, 0.20 for 20%).
How do you calculate your closing ratio?
Closed deals divided by total tours taken
If a guest would like to use a day office, who should make the reservation?
The guest, so they can sign our liability waivers
If a member wants to move in later, what can we offer them?
Reserving their office with a security deposit and delaying rent until their move-in date (up to 90 days)
If a member does not respond regarding their renewal, this is the next step.
Add a Flex membership to their account
What contract term must a client sign for a broker to qualify for commission?
No minimum — brokers earn commission on 12-, 6-, & 2-month agreements.
If you had 10 tours and 4 wins, what would be your closing ratio?
40%
When do we officially mark a member (contract signer+billing contact) as former?
After their security deposit has been processed
If they still think we’re too expensive and don’t want a VO, what do we do?
Thank them, offer day offices / meeting rooms instead, and follow up later in case their budget changes.
When a Flex membership is added, what do we do to their current agreement?
Keep it active