Triggers
Involve time-sensitive subject matters
What are Hot Triggers
Should be reached throughout the campaign
Who are Multiple Contacts
These sales tactics are loaded every Monday
What is Programs
Triggers, Campaigns, and Programs are called
What are Sales Tactics
Trigger Name: Customer purchased a product from Grainger, and we recommend a similar product that can enhance recent purchase.
What is Recommended Category
Allotted time to work your Campaign
What is a call block
A program generated through data that comes with little to no corporate support and are qualified as scalable.
What is Best Demonstrated Practice Program
Where we find Triggers, Campaigns, and Programs
What are Leads
Involve important but not time-sensitive subjects
What is Warm Triggers
Must be put into progress and worked through the duration of about 3 months
What is Campaign
Program that is initiated or fully backed by the customer through formal communication from your corporate contact to local sites is called
What is Endorsed Program
Lead is locked and cannot be reopened is called
What is closed or converted
Action called when moving past the trigger objective into another subject
What is Pivoting
Targeted customer conversations promoting Grainger's offerings around Winter Weather related items
What is a Winter Preparedness Campaign
A well-qualified opportunity that aligns to your customers needs. Corporate contacts are unable or unwilling to formally participate in program communication and decisions are made by local sites
What is Recommended Program
Asking fact/feeling questions + active listening is part of
What are qualifying questions
Where we find info on the lead
What is Detailed Lead Notes