Industry Knowledge
Who is Whisk?
CRM software known for managing customer relationships
What is Hubspot?
US publisher that uses Northfork APIs
Who is Tasty?
Previous Chief Marketing Officer
Competitor in US with majority share of publisher market
Who is Chicory?
Term commonly used by sales to describe prospecting
What is outreach?
First customer to consume NF generic widgets
New World
This person jumped out of a plane
Largest grocer in France
Who is E.Leclerc?
First stage in the deal funnel where sales reps gather more information about a clients needs
What is Discovery/Qualification?
This customer saw a 2x increase in average order value after integrated our technology
Who is Kavall?
Who is Valentine?
Retail media company we are in discussions with (in the UK), owned by Publicis
Who is CitrusAd?
BDR company we are working with for prospecting in the US & UK
What is Flowd?
First Northfork customer ever
This person is allergic to apples
Who is Caitlyn
A Canadian meal planning company acquired by a US retailer
Who is Meal Lime?
Prospecting tool that seamlessly integrates LinkedIn data to Northfork's CRM platform
Who is Surfe?
Who is New World?
This person has met Nelson Mandela
Who is Harald?