A
an attribute or part of something, an aspect, a property of a thing
features
person or organization that provides a product or service
supplier
a person or organization that makes a purchase
buyer
the surroundings or conditions in which the market operates
environment
What was the most popular Halloween costume in the US in 2022?
witch
business that is selling a similar product as your business or selling a substitute product for the product your business sells
competition
disadvantage or fault
weakness
advantage or beneficial quality
strength
seller looking for clients; businesses reaching out to potential clients (cold calls)
outbound sales
what went wrong and merely demands correction or apology
complaint
being the leader in terms of cost in your industry or market
cost leadership
how the customers act in terms of transaction histories and their movements on company site and social media
customer behavior
method of customer feedback
satisfaction surveys
any assertion you make about your organization, brand, or product—across any channel
market claim
what went wrong and demands compensation from the offending party
claim
products that are barely distinguishable from each other (for example: washing machines, refrigerators, etc.)
commodity
the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand
purchase decision
a person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale, buy from wholesalers
retailer
a person or company that sells goods in large quantities at low prices
wholesaler
What holiday is celebrated on the same day as Columbus Day (October 9th) in the US?
Indigenous People's Day
portfolio management framework that helps companies decide how to prioritize their different businesses by their degree of profitability, determined by market share and growth
growth share matrix
parts of environment of a company (most representative factors of the macroenvironment)
PESTEL
the part micro-environment, group of people that may have a real or potential interest in or impact on your business’s ability to achieve its objectives
publics
the ability of parties in an argumentative situation to influence each other. If both parties are on an equal footing in a debate, then they will have equal bargaining power, such as in a perfectly competitive market, or between an evenly matched monopoly and monopsony
bargaining power
What is Julia's last name?
Mayro