Salesmanship Merit Badge
Entrepreneurship Merit Badge
Sales & Business Basics
Marketing Magic
Smart Business Decisions
100

This is what you call the people who might want to buy your product or service.

What are customers?

100

This is the name for someone who starts a business to earn money or solve a problem.

What is an entrepreneur?

100

If someone buys something and you give them their money back, it’s called this.

What is a refund?

100

This is what it’s called when you give out samples or talk about your product at a booth.

What is a product demonstration?

100

If your costs are higher than what you earn, your business is doing this.

What is losing money (or running at a loss)?

200

The main goal of a salesperson is to make this happen.

What is a sale?

200

Before starting a business, it’s smart to write this plan that includes costs, products, and goals.

What is a business plan?

200

In business, this five-letter word means how much something costs.

What is the price?

200

If you put your product on Instagram, TikTok, or YouTube to get attention, you’re using this type of marketing.

What is social media marketing?

200

A smart business person does this before spending a lot of money—just like planning a campout!

What is budgeting (or planning)?

300

This is something you might say or show to get people interested in buying your product.

What is a sales pitch (or advertisement)?

300

If you sell lemonade and spend $5 on supplies but earn $10 total, this is your profit.

What is $5?

300

This is what you call it when people recognize and trust your product name or logo.

What is branding?

300

These are special deals that make people want to buy now, like “Buy one, get one free.”

What are promotions or sales?

300

This word means being honest, fair, and doing what’s right—even in business.

What is integrity?

400

If you’re selling popcorn and you want people to come to your booth, you might use this colorful item.

What is a sign or poster?

400

This type of business usually begins small and is run by one person or a small group.

What is a small business (or startup)?

400

If you run out of your product and people still want to buy it, you might have a problem with this.

What is supply?

400

If your flyer shows your product with a cool design and catchy words, that’s called this.

What is advertising (or an advertisement)?

400

If your product breaks easily or doesn’t work, customers will complain about this.

What is quality?

500

You should always do this after you’ve made a sale to show appreciation and professionalism.

What is thank the customer (or follow up)?

500

This word means the people who also sell the same thing as you, like other lemonade stands.

What is competition?

500

If you want to know what people think about your product, you might ask them to fill this out.

What is a survey?

500

This is the term for a group of people you're trying to sell to, like "kids who like sports" or "dog owners."

What is a target market?

500

Before selling your idea, it helps to practice this type of short speech to explain your business fast and clearly.

What is an elevator pitch?