the Basic
Biased
Unbiased
100

The larger group you would draw a sample from...

Population

100

Biased sampling technique in which participants are asked to recommend friends, family, colleagues, etc. for the study...

Snowball sampling

100

Clusters of participants within the population of interest are selected at random...

Cluster sampling

200

The group of participants (or subjects in some cases) used in a study...

Sample

200

A catergory name for nonrandom sampling techniques, which result in a biased sample...

Nonprobability sampling

200

Random sampling technique where a researcher identifies particular demographic categories (strata) and randomly selects participants from each category...

Stratified sampling

300

Sample is chosen completely at random from the population of interest...

Simple random sampling

300

A biased sampling technique where only certian kinds of people are included in the sample...

Purposive sampling

300

All members of the population of interest are equally likely to be included in the sample...

Representative sample

400

A set of observations containing all members of a population of interest...

Census

400
Some members of the population of interest are systematically left out, so the results can't generalize to the population of interest...

Biased sample

400

A category name for random sampling techniques; a sample is drawn from a population of interest, and every member has equal chance of being included...

Probability sampling

500
A sample consisting of those who are easiest to access and readily available...

Convenience sampling

500

Researcher identifies subsets in the population of interest, sets a target number for each category in the sample, and nonrandomly selects participants from each category until the targets are reached...

Quota sampling

500

When the researcher intentionally overrepresents one or more groups...

Oversampling