Sampling Definitions
A subset of a population used for research.
What is a Sample?
Sampling Strategy in which observations and participants are a number and a random selection is chosen from the sample.
What is Simple Random Sampling?
This sampling is a type of non-probability sampling that involves the sample being drawn from that part of the population that is close to hand.
What is Convenience Sampling?
This Sampling Method can be used when members of the population are convenient to sample.
What is Convenience Sampling?
It is difficult to gather information from this group of people.
What is a population?
A group of potential participants used to generalize the results of a research study.
Sampling Strategy in which observations and participants are numbered and a random selection of numbers is chosen.
What is Systematic Sampling?
A type of sampling where you take a very tailored sample that’s in proportion to some characteristic or trait of a population.
What is Quota Sampling?
The method that randomly selects individuals from a list of the population, with every individual having an equal chance at being selected.
What is Simple Random Sampling?
True or False. Sampling allows a marketer to understand their consumers' viewpoints before launching a product or service on a full-scale level.
What is true?
An effective way of obtaining opinions from a wide range of people, selected from a specific group, in a bid to find out more about a whole group in general.
What is Sampling?
Sampling Strategy in which the population is divided into groups based on certain characteristics.
What is Proportional Stratified Random Sampling?
A non-probability sampling technique where existing study subjects recruit future subjects from among their acquaintances
What is Snowball Sampling?
A population is segregated into clusters and then participants are randomly selected from these groups.
What is Cluster Sampling?
This is gathered from talking/surveying a sample group.
What is general information?
Occurs when some members of a population are systematically more likely to be selected in a sample than others.
What is Sampling Bias?
A sampling method in which the size of the sample drawn from a particular stratum is not proportional to the relative size of that stratum.
What is Non-Proportional Stratified Random Sampling?
A type of sample used in the process of conducting research including all the people who meet the inclusion criteria and are conveniently available.
What is Consecutive Sampling?
Dividing the population into distinct subgroups based on specific characteristics and then randomly sampling from each subgroup.
What is Stratified Sampling?
By gathering information from a sample group, a marketer can learn these aspects from the consumers' viewpoints.
What is a positive/negative?