FRAN and CD
QUALIFICATIONS
REWARDS
OBJECTION HANDLING
SANDIA AREA
100
F
FREE
This account has no monthly maintenance fees and no minimum balance!
100
The number of POS swipes a Member needs to have post and settle within the cycle to qualify for Peak Plus High Yield and Cash Back Checking?
15 Swipes
100
This is what happens when the Member does not qualify for rewards
The account is still free, they earn the base APY in Peak Plus High Yield Checking, Savings and they can try again next month!
100
Potential root causes for "I'd prefer paper statements"
*EXTRA 100 POINTS FOR SOLUTION
Concerned about information security
Prefers a printed statement for record keeping
I don't know how to enroll in Estatements or pull it up when it's ready
100
Sandia Area FCU Vision
Empower Lifelong Achievement Through Better Banking
200
R
REWARDS
This account rewards you with...
200
This is what the Member is sent monthly to let them know if they qualified or not
End of Cycle Email, and Lifecycle Marketing
200
This is the reward for qualifying in Peak Plus High Yield Checking
The Member earns 5.25% up to $15,000, .50% above $15,000, and ATM Fee Refunds up to $25
200
Potential root causes for concerns over having to qualify
*EXTRA 100 FOR SOLUTION TO OBJECTION
Skepticism- sounds too good to be true. How can you pay these rewards out?
Why do I have to do all this to get the rewards?
I've had an account here for years, doesn't that count as a qualification
200
SANDIA AREA FCU Mission
*Key words/points out of the mission will earn you the Points
300
A
ASK TO QUALIFY
To qualify we ask that you do a few simple things you may already be doing.
300
This CONDITION is in place to SAVE the Bank money. Hint: it's electronic
E-Statements
Did you know a paper statements cost about $2.15 and an e-statement cost about 15 cents!
300
This is the reward for qualifying in Peak Plus Cash Back Checking
The Member earns 5.00% on debit card purchases up to $200 for a max reward of $10.00, and ATM Fee Refunds up to $25
300
Potential root causes for not wanting to set up a Direct Deposit or ACH Credit
Payroll Direct Deposit goes somewhere else
Self employed and don't receive Direct Deposit
Doesn't know HOW to switch their Direct Deposit
Company doesn't offer Direct Deposit
300
What was the year the name changed to Sandia Area Federal Credit Union
1971
In 1971 the name changed from Sandia Base Federal Credit Union due to the base name changing to Kirtland AFB from Sandia Base
400
N
NO PENALTY
No penalties for not qualifying! Your account is still free and you can try again next cycle
400
This qualifier is in place to create STICKINESS of account -- because Members don't like to switch these!!
One Direct Deposit/ACH Credit
400
The reward in Peak Plus High Yield Savings when the member qualifies in Peak Plus High Yield or Cash Back Checking
The Member earns 3.00% on their balance up to $200,000 and 0.50% on the balance over $200,000
AND
Their Peak Plus High Yield and Cash Back Checking reward is swept into their Peak Plus High Yield Savings account where they earn interest on it!
400
Potential root causes for "I don't use a debit card"
*EXTRA 100 PTS IF HAVE SOLUTION IN MIND
Concerned about safety or fraud
Prefers their rewards credit card
Prefers cash
Prefers to use cash for budgeting
Doesn't think they can use it 15 times
Doesn't understand how debit cards work
400
What year was Sandia Base Military Federal Credit Union (Now Sandia Area FCU) granted a charter by the Bureau of Federal Credit Unions?
1956
October 5th, 1956
500
CD vs Peak Plus High Yield Checking Consumer Benefit
•No Penalties
•Liquidity
•Diversify their Deposits
500
This is how the Member qualifies for rewards in PEAK PLUS HIGH YIELD SAVINGS.
No separate qualifier for PEAK PLUS HIGH YIELD SAVINGS! As long as they meet the qualifications in their PEAK PLUS High Yield or Cash Back Checking , they qualify for PEAK PLUS HIGH YIELD SAVINGS rewards.
500
What is the Average Daily Balance in Peak Plus High Yield Checking that earns a higher reward than the Peak Plus Cash Back Checking
$2,400-$2,500
500
This is the first step in handling an objection
Ask why to determine the root cause of the objection.
500
SANDIA AREA FCU VALUES
*Before you answer work as a team to make sure you know them all.
